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The cult of WeWork

propertyweek.com

31–40 of 63 posts

Re: The cult of WeWork

#31
WeWork seems to really attract the "playing startup" crowd. Lots of networking, craft beers, office puppies, the whole nine yards.

Incidentally, the hectic foosball, random barking and other sounds of great enthusiasm make it damn near impossible to actually do any deep work there.

Re: The cult of WeWork

#32

Am I extremely out of the loop by just thinking that it's a hot desk company that rolls up all the expenses of the office adds 10%-25%, throws in some booze and lunches and says it's changing the world?

It also forgets the other services it handles for you, for example someone staffs a mailroom, others clean the bathrooms and yet others keep water and coffee ready. They also provide security systems (cameras, keyfobs, etc). All of these are things a new business would have to build out and maintain in their own office.

Those are all things a standard hot desking company provides though, not unique to WeWork.

Re: The cult of WeWork

#33
"There are 150 million orphans in the world, but we want to solve this problem and give them a new family: the WeWork family."

...what?

Oh, I see, it's because WeWork is launching a private elementary school for budding entrepreneurs.

...what?

Re: The cult of WeWork

#34
Many months ago I listened to a podcast about WeWork that summarised the problem as: renting office space is a very traditional business. It's demonstrably true that the cost of these rental spaces is cyclical with the business cycle, and companies like WeWork are basically taking on long term leases at the height of the boom. These leases are 10-15 years, and realistically the value of those spaces are going to dip at some point over that time, at which point the business goes bankrupt because it's massively leveraged.

Everything I've seen about WeWork indicates that this is exactly right -they've got a very traditional, poor business strategy, alongside full on insanity scale silicon valley optimism. Does anyone know why WeWork is valued at close to 10x competitor Regus?

Re: The cult of WeWork

#35

Am I extremely out of the loop by just thinking that it's a hot desk company that rolls up all the expenses of the office adds 10%-25%, throws in some booze and lunches and says it's changing the world?

Actually yes - this perspective would discount the immense value of brand, design, narrative and belief. And before you think that that stuff is "not real", consider that the reason you do anything is because of some dominant narrative you may or may not have reflected on. Narratives are what get people build rockets and go to the moon, or build them and go to war instead.

Whilst that's true, narratives at some point do have to meet reality. If rental prices drop by 10%, it doesn't matter what you believe, WeWork will be underwater.

Re: The cult of WeWork

#36
Believe it or not, the last tech bubble had a company doing exactly the same thing. They were called Regus, they ended up in bankruptcy and sold off their US division to avoid shutting down entirely. They are still running, they are significantly larger than WeWork (they have offices everywhere from New York to Mongolia)...somehow they are only 10% as valuable. Seems legit...

And the CEO of Regus is still a bit crazy about tech btw. They actually have an R&D arm that is trying to build self-driving office cars...or something. I never worked it out.

Re: The cult of WeWork

#37

Am I extremely out of the loop by just thinking that it's a hot desk company that rolls up all the expenses of the office adds 10%-25%, throws in some booze and lunches and says it's changing the world?

It also forgets the other services it handles for you, for example someone staffs a mailroom, others clean the bathrooms and yet others keep water and coffee ready. They also provide security systems (cameras, keyfobs, etc). All of these are things a new business would have to build out and maintain in their own office.

Negative. When you rent a suite in an office building, the building management provides janitorial services, security guards, access cards and a mailbox (a small business has no use for a staffed mailroom). You do have to brew your own coffee, though.

Re: The cult of WeWork

#38

I attended a similar industry event in 2006 called HedgeStock[1], for hedge funds and the various remora fish that feed off them. It was a very strange and quite unpleasant experience. Most of the attendees' firms were severely damaged if not destroyed in 2008. This seems similar. Pride does seem to come before a fall. http://news.bbc.co.uk/2/hi/business/5059232.stm

This brings me back. While I didn't attend HedgeStock, I used to post on the Albourne Village forums of the "conference" organizer. They had a points system which I found a way to game, accumulating enough points to buy a Hedge Stock calendar. "strange" and "unpleasant" were thoughts that ran through mine and my coworkers heads as we paged through the calendar.

For WeWork the vegan, hippy vibe seems part of their culture. I had a harder time reconciling that type of atmosphere applied to the investment management industry.

Re: The cult of WeWork

#39

Can anyone recommend a "coworking space" [0] for people who don't like coworking spaces? I like to work on my own independent projects, preferably at a place that isn't my apartment, but I just can't stand WeWork-style coworking spaces, which I find to be a mix of equal parts motivational speech, "networking," pretension, and pretend work. It just seems so fake to me. Am I being closed-minded? [0]: I live in NYC fwiw…

I love the Brooklyn Boulders Queensbridge co-working space in Long Island City. Really just some tables and chairs but in the middle of rock climbing walls.

Re: The cult of WeWork

#40

The Gwyneth Paltrow of coworking.

When Paltrow was referenced in the article I was thinking, this is one of those touches that in fiction would stand out as too contrived or on the nose.

I wonder if there will be a day when WeWork "consciously unincorporates."

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