is there anything amazon isn't going to "set it's sights on"? will they be building and selling Amazon Houses and providing Amazon Health Insurance soon?
Amazon Sets Its Sights on the $88B Online Ad Market
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Re: Amazon Sets Its Sights on the $88B Online Ad Market
#232Earlier quoted context omitted.
And then once I buy shampoo,Amazon can make a deal with the Shampoo manufacturer to send a branded Amazon Dash button for repeat purchases. If they have an Alexa device, Amazon can get shampoo manufacturers to pay to be the default choice when someone says “Alexa, order more shampoo.”
Not everyone wants to sell their soul. I'd pay extra to not get any of that.
In the aggregate, random posters on HN don’t matter. Enough of the world doesn’t feel that way to make Amazon a very successful company...
Re: Amazon Sets Its Sights on the $88B Online Ad Market
#233Earlier quoted context omitted.
It’s not about taking general search from Google. It’s about picking off high value search. Your random searches are not that valuable from a monetization standpoint. Searches that lead people to buy things are. Those searches are easy to pick off on a category by category basis. I had no idea that Google actually took up most of the screen on mobile with ads for products for sell until this thread. I’ve had Ad block…
So easy that it still hasn't been done yet? What's everyone waiting for then with 10s of billions in profit available? In fact it's the opposite happening with Google now pushing into searches for flights and hotels with far better UX, even though those verticals were dominated by other vendors.
Zillow, Amazon, Nolo, Priceline, Indeed, ZipRecruiter, LinkedIn, vsrious car sites, etc.
Re: Amazon Sets Its Sights on the $88B Online Ad Market
#234If I run some large customer-facing services on AWS (or any service, for that matter), doesn't that provide Amazon with the same (or even better) detailed insights on customer behavior I can have? Am I the product as well as the customer on AWS? While Google with their cloud services has the same opportunity, this additional source of data is not available to FB.
Services you run on AWS are isolated from Amazon. It is part of their legal agreement. This is important so that businesses can store sensitive data on AWS without worrying about Amazon using this data for their own use cases.
Re: Amazon Sets Its Sights on the $88B Online Ad Market
#235is there anything amazon isn't going to "set it's sights on"? will they be building and selling Amazon Houses and providing Amazon Health Insurance soon?
Amazon health insurance is already happening: https://www.cnbc.com/2018/01/30/amazon-berkshire-hathaway-an...
Re: Amazon Sets Its Sights on the $88B Online Ad Market
#236Earlier quoted context omitted.
If it wasn't obvious already: > For reference, Snapchat did $290 million in the same timeframe, Twitter $660 million. Just goes to show how much potential Amazon has in the Ad Market. Does anyone else think Amazon could overtake one or both of Amazon's biggest competitors in the market (Facebook or Google)?
Amazon is most like Facebook in that the ads are only displayed on its own property rather than all across the whole internet on any site that displays 3rd party ads. That, combined with the fact that Amazon also has a ton of data on its users just like Facebook makes them very alike (not that Google doesn't as well). What separates Google from Amazon is that their paid ads can be displayed on any 3rd party site that…
More importantly, almost all of Amazons searches are commercial in nature, whereas I think for Google it is only about 30%, the other categories being navigational and educational. This means that their data is much more monetisable.
Re: Amazon Sets Its Sights on the $88B Online Ad Market
#237Earlier quoted context omitted.
in my experience FB's audience network was junk
Compared to Google's Display Network using non-retargeting ads? IMO, comparing banner placements to native social is like comparing apples to oranges
GDN is generally bad, worse than FB
I've seen lots of money wasted on blogspam websites within GDN (non-retargeting) -- there's a need to be very hands on if you don't want to waste money across all display tactics, in my opinion
Re: Amazon Sets Its Sights on the $88B Online Ad Market
#238Earlier quoted context omitted.
Amazon will overtake everyone once they overcome working conditions problem.
Isn't that like an immutable problem and what their business model is based on? Push employees to the limits to have very high performance for a short time and then throw them out when they burn out?
Robots will solve that.
Re: Amazon Sets Its Sights on the $88B Online Ad Market
#239Earlier quoted context omitted.
All of that data is still just based on Google trying to “infer” interests which is not as accurate as people telling them about themselves. For instance, Facebook knows your relationship status as soon as it changes because most people tell them . Facebook knows where people like to eat because people check in. They know which events you are going to that are advertised on FB because you tell them “that you are inte…
What's Google known for? Search. This means people tell it exactly what they want. Who cares what your relationship status is when I can see you type in "wedding ring" into a search box? Who cares where you like to eat in the past when you searched for "chinese food" on maps, and potentially even clicked on an ad for a restaurant? This is called "intent" and it's incredibly powerful because you can advertise for exac…
Google organizes the world's information. Facebook organizes the world's delusions.