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EU to move ahead with cultural quotas for streaming services

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Re: EU to move ahead with cultural quotas for streaming services

#161
This quota sort of work for movie theater (and radio/TV) because offering crappy content makes them miss out on some money. This is not the case with Netflix. Netflix will be completely OK with serving locally produced content that nobody watch because it will only cost them a couple of hard drive that won't ever be used.

So Netflix will just end up licensing the cheapest locally content to meet their quota. This content will also be the poorest, which will turn people away from locally produced content.

Another job well done by the EU.

PS: If any Netflix exec sees this, I'm available for creating french films at the rate of 200 EUR / hour.

Re: EU to move ahead with cultural quotas for streaming services

#162
post #118

This is the side of the EU that foreigners usually don't see. This is the reason there are movements for quitting in every member state (with varying levels of success). The isolationism EU is beginning to display is starting to worry even me and the alternative is a bunch of UKIP-like nationalist which I am not really a big fan of.

This isn't all that different from the "Canadian Content" regulations in Canadian broadcasting, which is probably a contributing factor to the disproportionate number of Canadian popular music artists.

It probably has more to do with the fact that Canada is close to the US, so Canadians have plenty of opportunities to mingle with the American cultural players.

Re: EU to move ahead with cultural quotas for streaming services

#163
post #7

> The proposals will require that streaming services give over at least 30% of their on-demand catalogues to original productions made in each EU country where a service is provided (individual EU Member States could choose to set the content bar even higher, at 40%) 30% for each country seems really high to me. As usual for regulation, there will likely be high unintended consequences. While in the US and elsewhere…

Does the law mandate that the movies be good? Because you can just set up a webcam, chunk it into 2 hour pieces, and call it a movie.

Nice question. Although brand value concerns will trump these problems in practice.

Re: EU to move ahead with cultural quotas for streaming services

#164

Also the EU wants Netflix to offer the same content anywhere, so 30% of it will have to be from Germany, 30% from France, 30% from Belgium, 30% from Spain etc. EU, ‘this one goes to 360%’

> Also the EU wants Netflix to offer the same content anywhere Literally the only way to do that would be for Netflix to take down movies for which they haven't secured the rights in every EU country. That'd mean they have to drop a massive chunk of their catalog, because media rights are sold piecemeal, so there are very few things for which they have distribution rights in every EU country[0]. [0] Ironically, this…

Couldn’t the EU just require distribution rights be sold for all EU countries collectively?

Re: EU to move ahead with cultural quotas for streaming services

#165

Also the EU wants Netflix to offer the same content anywhere, so 30% of it will have to be from Germany, 30% from France, 30% from Belgium, 30% from Spain etc. EU, ‘this one goes to 360%’

> Also the EU wants Netflix to offer the same content anywhere Literally the only way to do that would be for Netflix to take down movies for which they haven't secured the rights in every EU country. That'd mean they have to drop a massive chunk of their catalog, because media rights are sold piecemeal, so there are very few things for which they have distribution rights in every EU country[0]. [0] Ironically, this…

Not if the EU invalidates provisions in contracts that state it is valid in one member state and not in another.

Re: EU to move ahead with cultural quotas for streaming services

#166
post #112

I'd be fine with "30% from any country in the EU", but "30% from my country" is torture. I mean, have you even seen what movies Germany produces? If I could stand any of that rubbish, I'd be watching cable TV, not Netflix.

You mean "The lives of others"? "Run Lola Run"? "Goodbye Lenin"? "Wir Kinder Vom Bahnhof Zoo"? "Fack ju Göhte"? I know there are bad German movies. But with the biggest film studio in Europe being right next to Berlin, I think saying "there are no good German movies" it's a bit too much. The fact alone that there are decent German movies for children seems to me like a plus - I probably won't go see "Das schönste Mäd…

>Wir Kinder Vom Bahnhof Zoo

You had to reach back 37 years to fill out your list of... five movies. That's a bit telling, no?

Re: EU to move ahead with cultural quotas for streaming services

#167

Earlier quoted context omitted.

You can't have your cake and eat it too: either you want sovereignty, or you want to be part of a bigger system in which you cannot always get your way. This happens at EU level, at country level, at regional level, at city level, and a district level. It is part of how societies work. But more specifically, what I was arguing is that these kinds of decisions are not why people want to leave (sannee's point above). P…

> You can't have your cake and eat it too: either you want sovereignty, or you want to be part of a bigger system in which you cannot always get your way. I'm not sure that's true. I think the EU, as a non-political economic union gives you that cake. It's the political side keeping you from eating it. I think there are many financial policies that can be properly disentangled from political beliefs and the ones that…

There's no economics without politics, and vice versa.

The EU as a single market has great potential. But that needs uniform and standardized access, which is politics.

And no, it wouldn't work without the political overlay (or foundations), because member states are already each in a non pure market state, and it would take a very long time for those politically disjoint markets to standarize and uniformize.

And there is power in numbers. The EU is relevant. England will soon find out how irrelevant it is alone.

Re: EU to move ahead with cultural quotas for streaming services

#168

Earlier quoted context omitted.

> India managed to overcome this allegedly insurmountable American influence and have "the world's largest film industry in terms of film production" India never had that American influence problem because it's a much more insular culture, and had many illiterate people in the near past, who wanted to just relax with a movie that shows people in their likeness and plays some nice local songs. Their average popular mo…

> India never had that American influence problem because it's a much more insular culture, and had many illiterate people in the near past, who wanted to just relax with a movie that shows people in their likeness and plays some nice local songs This is a pretty ridiculous and off-the-mark assertion about both the nature of Bollywood cinema and its popularity within India. > In Europe we don't consider companies "pe…

>This is a pretty ridiculous and off-the-mark assertion about both the nature of Bollywood cinema and its popularity within India.

I welcome a fact-based counter-argument.

What is exactly ridiculous? That India had many illiterate people in the past? India is at 72%, below Bangladesh, and slightly above Rwanda and Yemen, far below all western countries. And that's the median, there are provinces like Bihar with sub 65% literacy (of ~100 million people). And that's today. In decades past it was worse.

Or that most Bollywood movies are song-and-dance simplistic affairs? Let me quote Wikipedia on the lemma Bollywood:

"Bollywood films are mostly musicals and are expected to contain catchy music in the form of song-and-dance numbers woven into the script. A film's success often depends on the quality of such musical numbers. (...) Indian audiences expect full value for their money, with a good entertainer generally referred to as paisa vasool, (literally, "money's worth"). Songs and dances, love triangles, comedy and dare-devil thrills are all mixed up in a three-hour extravaganza with an intermission. "

>Also completely wrong. Corporations retain the rights of the persons that comprise them, both in the US and in Europe. In some European countries, this is literally written into the constitution.

This is not about retaining some rights. This is about having the rights of natural persons. Referring to this:

https://en.wikipedia.org/wiki/Corporate_personhood

Re: EU to move ahead with cultural quotas for streaming services

#169
post #118

This is the side of the EU that foreigners usually don't see. This is the reason there are movements for quitting in every member state (with varying levels of success). The isolationism EU is beginning to display is starting to worry even me and the alternative is a bunch of UKIP-like nationalist which I am not really a big fan of.

I'm not sure it's entirely wrong when you have a heavyweight like the US/Hollywood that dominates the global entertainment industry. I don't know about you but the content coming out of Hollywood is depressingly dumb. This may be a hamfisted attempt at addressing that but the problem remains. The loudest voice in the room is US/Hollywood. Entertainment is often our "first contact" with ideas beyond our normal areas o…

What is going to happen is reverse of what you say you want. The big Hollywood blockbusters will be just as available as before, what you are losing is the long tail of smaller independent films that may be more thought provoking or diverse.

If some streaming service has to cut 80% of its offerings, they will keep the Transformers and Marvel movies and cut the smaller ones.

Even if they made more specific regulation to remove those blockbusters, which will annoy the general population, almost all regulation benefits the large incumbents in the long run. They have the resources to figure out how to game the system.

Re: EU to move ahead with cultural quotas for streaming services

#170

Earlier quoted context omitted.

But will you leave others the choice to watch what they want?

Yes. I think the local content should be available and accessible. But beyond that, it's up to the studios to fight for viewers.

Who is paying for the content? If you're promoting some content its at the expense of another set of content.
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