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EU to move ahead with cultural quotas for streaming services

techcrunch.com

81–90 of 343 posts

Re: EU to move ahead with cultural quotas for streaming services

#81
I wish this was only protectionism and stupidity, but you can bet that big producers have been lobbying for this to get more visibility on their shitty content.

If there's one thing where the German TV industry equals the American one, it's being corrupt pieces of shit.

Source: German who pays about 20€ of media taxes and fees for services I don't need or want, every month.

Re: EU to move ahead with cultural quotas for streaming services

#82
I also feel like this isn't a good idea but who knows.

In 2009 the Portuguese government introduced a mandatory quota of 25% Portuguese music in all radio stations. It was absolutely terrible at the time as all Portuguese music was invariably shitty. Flash forward 9 years and, in my opinion, things are much better. We still have a bunch of bad music but meanwhile a lot new quality artists appeared and became popular. Maybe it has nothing to do with the quota's but take it as you will.

Re: EU to move ahead with cultural quotas for streaming services

#83

Protectionism is bad in all its forms. Content providers want to capture the local market and should include local productions -- if that's what the subscribers want. Mandating a quota is backwards. If a state wants to sponsor work and make it available at low costs I'm sure content services would jump to provide it. All this does is either increase cost or reduce available selection in the affected markets. If the s…

  Protectionism is bad in all its forms.
I read a book once that made an interesting point:

1. English-language films make more money than French-language films because there are more English speakers than French speakers.

2. Because of this, an English-language film can profitably have a bigger budget, allowing better production values.

3. Once a film has been produced, the rights will get sold in every foreign market - with the price set by auction, not by the film's production costs. If French broadcasters only bid $15 million for a $150 million film, they get it for that price.

4. The upshot of _this_ is English-language films look 10 times more expensive than French-language films that cost the same.

5. This makes it extremely hard for French language films to compete.

The reason the French are so protective is because they believe, in the absence of such protection, the French film industry would get its ass kicked by the English-language film industry.

Oh, and for 'English-language' and 'French-language' above, you can insert a bunch of stuff about national culture. How do the police and courts act in your film? What food do we see people eating? What attitudes to sex, violence and alcohol do the good guys show? What political systems are shown, and how do characters view and interact with them? What values motivate the lead characters? What sort of things does the military get sent to do? How do employees interact with their bosses? What do roads and cars look like? Is there literally a character named Captain America?

Re: EU to move ahead with cultural quotas for streaming services

#84
post #41
post #3

> So the move — which will probably draw loud and hair-raising screams from U.S. commentators — is, nonetheless, A Good Thing. I'm in EU. A Good Thing is letting me watch whatever the fuck I want. It's a real dystopia if the state decides which movies you should or shouldn't watch.

I'm also in EU. An Even Better Thing is to not have whole generations conditioned from childhood (by a system that distributes predominantly Hollywood movies for them to watch), to believe that those are "whatever the fuck" they actually want as free agents to watch. An Even Better Thing is to introduce people to multiple cinematic cultures (and multiple cultures in general), not just the global monoculture that push…

> conditioned from childhood

That's parents job. Just as it is important that you give healthy food to your children and don't just let them eat fast food even if they would prefer it, same goes for entertainment. But the state shouldn't set a limit on burgers per month for you.

Re: EU to move ahead with cultural quotas for streaming services

#85
post #71
post #50

Earlier quoted context omitted.

I'd prefer the state forcing companies to provide the widest possible range of choices to me, which is the case here.

Luxembourg, with their population of 590,667 people produced 5 movies in 2016 according to this source [0]. Extrapolating that production rate out 50 years gives them a whopping 250 total movies meaning Netflix could have a max possible of 833 movies assuming they leased every single one. How is that choice? [0]: https://www.the-numbers.com/Luxembourg/movies/year/2016

Ah, I see that the techcrunch article actually says different things than its own source[0].

Nowhere do I see in the source that "local content" is determined per country instead of EU-wide. It also says that Netflix is already close to 30%.

Also, 833 movies is more than what is available in most of Europe, already (but I'm not sure about Luxembourg specifically, obviously it's an outlier).

[0]https://variety.com/2018/film/news/netflix-amazon-local-prod...

Re: EU to move ahead with cultural quotas for streaming services

#86
post #78

> The proposals will require that streaming services give over at least 30% of their on-demand catalogues to original productions made in each EU country where a service is provided Not possible and for sure nothing people even want. We have two or three channels in Sweden that makes original content that could go up on Netflix. And they don't really have more than one or two series (10 episodes max) running at a tim…

Well, TechCrunch says "made in each EU country where a service is provided"... but every single other report about this, including the Variety article that TechCrunch linked to and is simply repeating, says differently.

https://advanced-television.com/2018/04/27/svods-set-for-eu-... > at least 30 per cent share of European content.

https://www.neweurope.eu/article/eu-council-raises-eu-conten... > to buy European content for the European market

https://www.digitaltveurope.com/2018/04/27/eu-bodies-agree-3... > a quota of 30% for European works on their platforms

https://www.theguardian.com/technology/2018/apr/26/eu-third-... > will have to dedicate 30% of their output to TV shows and films made in Europe

etc, etc.

Unless TechCrunch has some new inside information, this article is wrong. And given that it's TechCrunch... it's probably wrong.

Re: EU to move ahead with cultural quotas for streaming services

#87
post #76

How exactly is it going to be possible to make sure that 30% of the catalogue comes from the country the customer lives in? If they provide service in more than 3 countries (and, they do) then it is a mathematical impossibility to meet that limit in every single country. I don't get it.

From the article "The proposals will require that streaming services give over at least 30% of their on-demand catalogues to original productions made in each EU country where a service is provided". Presumably, that means they would only have to have 30% of content be from one's own country, the rest can be from anywhere.

If I am a customer, and a person from France is a customer, and a person from Germany is a customer, and a person from Spain is a customer, how can they possibly satisfy that requirement?

30% from the UK, plus 30% from France, plus 30% from Germany, only leaves 10% left for Spain.

EDIT: Are they saying they only want French content to be available in France, and they only want German content available in Germany, etc.? That seems nonsensical.

Re: EU to move ahead with cultural quotas for streaming services

#88
post #9

How can this work in practice? Can the 30% be from any EU country? I'm Irish, we don't produce that much stuff. If it has to represent 30% of the catalogue, that catalogue is going to have to shrink massively.

The source[0] for the info just says "local content" (unlike techcrunch which adds "made in each EU country where a service is provided", but I can't find that detail anywhere else) and also says that Netflix is already close to this percentage, so I think it can be from anywhere in the EU.

[0]https://variety.com/2018/film/news/netflix-amazon-local-prod...

Re: EU to move ahead with cultural quotas for streaming services

#89
post #76

Earlier quoted context omitted.

From the article "The proposals will require that streaming services give over at least 30% of their on-demand catalogues to original productions made in each EU country where a service is provided". Presumably, that means they would only have to have 30% of content be from one's own country, the rest can be from anywhere.

If I am a customer, and a person from France is a customer, and a person from Germany is a customer, and a person from Spain is a customer, how can they possibly satisfy that requirement? 30% from the UK, plus 30% from France, plus 30% from Germany, only leaves 10% left for Spain. EDIT: Are they saying they only want French content to be available in France, and they only want German content available in Germany, etc…

> Are they saying they only want French content to be available in France, and they only want German content available in Germany, etc.? That seems nonsensical.

That's what techcrunch says but I think they misinterpreted the Vanity article they used as their source.

Re: EU to move ahead with cultural quotas for streaming services

#90
I'd rather EU forces stream providers to have one account valid for the whole of Europe. I'm French, lived 10 years in England and now in Spain, I want one iTunes account to give me access to the full EU library and not needing 3 seperate accounts. Same thing with Netflix and Digital TV. That would also help Europeans understand their neighbours better.

These region-restricted distribution contracts should not exist anymore in Europe. It's from the video tape era, it belongs in a landfill.

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