Amazon Sets Its Sights on the $88B Online Ad Market

Post by Ahl4Gom6 » Tue, Sep 04, 2018, 10:18 AM UTC

Buge wrote: post #114

manigandham wrote: post #46

Earlier quoted context omitted.

Absolutely not the case. The Google machine includes: Google Analytics, Adwords/Adsense, Doubleclick network, Android and store, Chrome Browser, Chrome OS, Maps/Streetview, Gmail, G-Suite, Youtube, Google Play, Google Fiber, Google Fi, Public DNS, all the various websites with 1st party cookies, connections to Salesforce CRM, and the recently announced Mastercard purchase data. Facebook and Amazon are nowhere close t…

According to the privacy page for Public DNS, it sounds like that data is not used for ads https://developers.google.com/speed/public-dns/privacy >We don't correlate or combine information from our temporary or permanent logs with any personal information that you have provided Google for other services.

Post by DavidHm » Tue, Sep 04, 2018, 10:26 AM UTC

scarface74 wrote: post #64

DavidHm wrote: post #58

Earlier quoted context omitted.

Google knows all that things too, without you having to expressly tell them. Where have you been? You are constantly tracked if you have an android device. (not sure whether it also works for iOS with google maps on). No need to check in. Hobbies and interest - search history. The amount of granular information that Google could potentially have on an individual person is terrifying. The search history alone is effec…

How does Google know my birthday, exactly how old I am, the events I said I was interested in, everytime I change jobs, my relationship status, the college I went to, where my wife and I went to see a show the other night, whether I am single, married, or somewhere in between? This is the kind of data that people tell FB about explicitly. Google only knows that have a vague interest in running. FB could have a better…

Post by SuoDuanDao » Tue, Sep 04, 2018, 11:11 AM UTC

menzoic wrote: post #38

scarface74 wrote: post #2

This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…

Google has a lot more data than Facebook and Amazon combined. The targeting is not just based on your current search query. It forms a model of your behavior using your entire search history and browsing history which contains significantly more personal details about you and isn't limited to what you're willing to share in the public eye of Facebook. They also track your browsing history through every site you visit…

Post by tim333 » Tue, Sep 04, 2018, 12:00 PM UTC

wastedhours wrote: post #200

cm2012 wrote: post #9

Amazon ad revenue alone ($2.2 billion) for Q2 was already around 15% of Facebook's total Q2 revenue ($13 billion). That is nuts, if they have any room to grow that further, since ads isn't even Amazon's specialty. For reference, Snapchat did $290 million in the same timeframe, Twitter $660 million.

Amazon has one of the perfect data mixes - like Google, it has all the infrastructure for true intent based advertising (sponsored listings on result pages, based on specific searches or product info), as well as comprehensive end-to-end customer journey information for your more passive advertising as well. The latter will probably earn them decent scratch, even if it's perhaps not long-term sustainable with data is…

Post by tomrod » Tue, Sep 04, 2018, 12:40 PM UTC

sib wrote: post #160

cm2012 wrote: post #50

Earlier quoted context omitted.

I mean, you don't need too many stat techniques for basic tracking: 1) Set up Facebook pixel on your checkout thank you page + collect referral into into a database. 2) Spend $1,000 3) See how many purchases Facebook reports came from Facebook, check out how many sales you get recently have the Facebook referrer. 4) Repeat if sales revenue > $1,000. This is obviously the simplest use case possible, but there you are.…

I guess for (4) you mean, "repeat if [attributable] _profit_ increase [vs control] > $1,000"? Not much point in driving $1,000 in _revenue_ with $1,000 in marketing spend unless your margins are 100%.