Amazon Sets Its Sights on the $88B Online Ad Market

Post by mooreds » Mon, Sep 03, 2018, 11:09 PM UTC

goatherders wrote: post #51

mooreds wrote: post #32

I heard at a talk a few months ago that if you are planning to build an app to sell to retailers, you should build it on any cloud except for AWS. This is because the large retailers are uncomfortable with giving any revenue to Amazon. I heard echos of this in the last paragraph of the post, but there's plenty of co-opetition going on as well.

Sort of. Some retailers have chosen to use other providers because they compete with Amazon. But anyone building a new app is a LONG way from that being a roadblock to success.

Post by scarface74 » Mon, Sep 03, 2018, 11:11 PM UTC

robryan wrote: post #76

scarface74 wrote: post #18

Earlier quoted context omitted.

If I’m looking for headphones, wouldn’t it be more logical to start on Amazon? It’s not like Amazon is a site that people haven’t heard of. It’s the 4th most trafficked site in the US.

As long as your happy paying a premium in many cases for consistency. Certainly a lot of the marketplace stuff can be found outside of Amazon for cheaper as the merchant has an extra 15% to play with gong direct.

Post by nopriorarrests » Mon, Sep 03, 2018, 11:17 PM UTC

hayksaakian wrote: post #66

nopriorarrests wrote: post #59

Earlier quoted context omitted.

>as a potential advertiser you don't really get to use all that targeting when placing ads. you don't need to. since google is interested in providing you cheap relevant clicks, it will deliver them to you without exposing all the targetings. all the data available wil be utilized in choosing the right audience anyway.

This type of "trust us, we know what we're doing" targeting is typically less cost effective for advertisers. The fact it works at all is a technical achievement to be sure, but as far as Google goes I can vouch for the OP.

Post by mrep » Mon, Sep 03, 2018, 11:17 PM UTC

adrr wrote: post #22

scarface74 wrote: post #2

This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…

If we're talking about data I think Google wins. Email is the activity stream of all your online purchases. Google analytics has the users' clickstream data. Google messenger and google+ gets the relationships the user has. Youtube gets entertainment data. Search is what is relevant to the custom at the moment of time. If I was Amazon, i'd look at buying mint from intuit to get all the banking data from users.

Post by scarface74 » Mon, Sep 03, 2018, 11:22 PM UTC

qaq wrote: post #84

scarface74 wrote: post #54

Earlier quoted context omitted.

All of that data is still just based on Google trying to “infer” interests which is not as accurate as people telling them about themselves. For instance, Facebook knows your relationship status as soon as it changes because most people tell them . Facebook knows where people like to eat because people check in. They know which events you are going to that are advertised on FB because you tell them “that you are inte…

google has your location they don't need you to checkin