Amazon Sets Its Sights on the $88B Online Ad Market

Post by freehunter » Mon, Sep 03, 2018, 9:32 PM UTC

Macha wrote: post #8

slimsag wrote: post #7

Earlier quoted context omitted.

> Google offers the least precise targeting compared to Facebook and Amazon. In my experience, Amazon has _incredibly poor_ targeting. Search and place an order for cat food, and the next day you'll get an email with: > Based on your recent activity, we thought you might be interested in this. > > ... cat food, the exact same brand I bought already ... Not only that, their targeting doesn't seem to be based on my pas…

Hey, at least cat food is something consumable and that your cat'll use up and you'll need to order more of. Unlike say, consumer grade CPUs or specific video games.

Post by scarface74 » Mon, Sep 03, 2018, 9:35 PM UTC

earenndil wrote: post #4

scarface74 wrote: post #2

This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…

> Besides, ad blockers don’t work with Facebook or Amazon embedded ads Don't they? They seem to work pretty well for google embedded ads.

Post by scarface74 » Mon, Sep 03, 2018, 9:35 PM UTC

nailer wrote: post #3

scarface74 wrote: post #2

This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…

> Besides, ad blockers don’t work with Facebook or Amazon embedded ads. Could you explain further? Do you mean A/FB ads on A/FB, or A/FB ads on third party sites? As long as they're marked as ads they're removable.

Post by scarface74 » Mon, Sep 03, 2018, 9:38 PM UTC

hartator wrote: post #6

scarface74 wrote: post #2

This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…

I don't know. Google is still way ahead. > Google’s U.S. ad revenue is expected to rise $5 billion this year to $39.9 billion, while Facebook could rise $3 billion this year to $21 billion, according to eMarketer. Adwords is just so effective to find your customers. You won't beat `buy new headphones` type traffic on Amazon or Facebook.

Post by ethbro » Mon, Sep 03, 2018, 9:42 PM UTC

hartator wrote: post #6

scarface74 wrote: post #2

This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…

I don't know. Google is still way ahead. > Google’s U.S. ad revenue is expected to rise $5 billion this year to $39.9 billion, while Facebook could rise $3 billion this year to $21 billion, according to eMarketer. Adwords is just so effective to find your customers. You won't beat `buy new headphones` type traffic on Amazon or Facebook.