Amazon Sets Its Sights on the $88B Online Ad Market
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Re: Amazon Sets Its Sights on the $88B Online Ad Market
#2This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon.
Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history.
If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com, Zillow, etc.
Besides, ad blockers don’t work with Facebook or Amazon embedded ads.
Re: Amazon Sets Its Sights on the $88B Online Ad Market
#3This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…
> Besides, ad blockers don’t work with Facebook or Amazon embedded ads.
Could you explain further? Do you mean A/FB ads on A/FB, or A/FB ads on third party sites? As long as they're marked as ads they're removable.
Re: Amazon Sets Its Sights on the $88B Online Ad Market
#4This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…
> Besides, ad blockers don’t work with Facebook or Amazon embedded ads
Don't they? They seem to work pretty well for google embedded ads.
Re: Amazon Sets Its Sights on the $88B Online Ad Market
#5This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…
> Besides, ad blockers don’t work with Facebook or Amazon embedded ads. Could you explain further? Do you mean A/FB ads on A/FB, or A/FB ads on third party sites? As long as they're marked as ads they're removable.
> (I think Ad Blockers are off topic, they're still very niche for now)
Didn't google have to provide a big refund to advertisers just due to adnauseum use?
Re: Amazon Sets Its Sights on the $88B Online Ad Market
#6This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…
I don't know. Google is still way ahead.
> Google’s U.S. ad revenue is expected to rise $5 billion this year to $39.9 billion, while Facebook could rise $3 billion this year to $21 billion, according to eMarketer.
Adwords is just so effective to find your customers. You won't beat `buy new headphones` type traffic on Amazon or Facebook.
Re: Amazon Sets Its Sights on the $88B Online Ad Market
#7This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…
> Google offers the least precise targeting compared to Facebook and Amazon.
In my experience, Amazon has _incredibly poor_ targeting. Search and place an order for cat food, and the next day you'll get an email with:
> Based on your recent activity, we thought you might be interested in this.
>
> ... cat food, the exact same brand I bought already ...
Not only that, their targeting doesn't seem to be based on my past purchases nor my frequent purchases, but almost solely based on what I have searched for recently.
They don't seem to use the _massive_ amount of data they have on my purchase history _at all_.
Re: Amazon Sets Its Sights on the $88B Online Ad Market
#8This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…
> Google offers the least precise targeting compared to Facebook and Amazon. In my experience, Amazon has _incredibly poor_ targeting. Search and place an order for cat food, and the next day you'll get an email with: > Based on your recent activity, we thought you might be interested in this. > > ... cat food, the exact same brand I bought already ... Not only that, their targeting doesn't seem to be based on my pas…
Hey, at least cat food is something consumable and that your cat'll use up and you'll need to order more of.
Unlike say, consumer grade CPUs or specific video games.
Re: Amazon Sets Its Sights on the $88B Online Ad Market
#9Amazon ad revenue alone ($2.2 billion) for Q2 was already around 15% of Facebook's total Q2 revenue ($13 billion). That is nuts, if they have any room to grow that further, since ads isn't even Amazon's specialty.
For reference, Snapchat did $290 million in the same timeframe, Twitter $660 million.
Re: Amazon Sets Its Sights on the $88B Online Ad Market
#10Earlier quoted context omitted.
> Besides, ad blockers don’t work with Facebook or Amazon embedded ads. Could you explain further? Do you mean A/FB ads on A/FB, or A/FB ads on third party sites? As long as they're marked as ads they're removable.
> (I think Ad Blockers are off topic, they're still very niche for now) Didn't google have to provide a big refund to advertisers just due to adnauseum use?
Ad blockers are used by 600m devices.
40% desktop
15%. Mobile
(at least in the US)
Happy to gather sources if you'd like, I searched this up a few days ago