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TapZilla (YC S10) Offers Daily Deals For Paid Mobile Apps

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Re: TapZilla (YC S10) Offers Daily Deals For Paid Mobile Apps

#22
post #20
post #7

Earlier quoted context omitted.

Not exactly: The developer pays $1 + app cost, they in turn will receive 70% of the app cost from Apple. So the effective cost per user acquisition for a $0.99 app is $1.30. 1000 apps installed per day = $1000/day

How do you generate the coupons?

These coupon codes aren't the same as the ones from iTunes. These are generated by TapZilla and redeemed within the app itself so that it can inform us which user from our service downloaded the application.

Re: TapZilla (YC S10) Offers Daily Deals For Paid Mobile Apps

#23

This is a really bad model. I could have launch the same service for just $0.50/download. How are you going to stop cut throat competitors like me? I hope PG did ask this question during the interview, so it should be easy to answer my inquisition.

To Whomever down voted,

I am bringing up a very valid question and I'm not saying that I'm gonna do that, but if I was in PG's seat during the YC interview, that would be my question and I like to hear the founder's response because it is a valid concern and unfortunately a reality too.

Re: TapZilla (YC S10) Offers Daily Deals For Paid Mobile Apps

#24
Interesting idea to get some visibility for app developers. Although for the app purchaser I think you may get some reluctance as they first have to pay for the app (using an iTunes account) and then get the refund through a different mechanism (Paypal). This may be a bit of barrier to usage for certain users.

My startup (self-promoting link-whoring: http://www.happybuy.com/) also helps to find price-reduced iOS Apps and tweets the biggest bargain product of the day. It's an easier mechanism for app purchasers to understand but obviously it doesn't address the value equation for the developer like TapZilla does.

Re: TapZilla (YC S10) Offers Daily Deals For Paid Mobile Apps

#25

This is a really bad model. I could have launch the same service for just $0.50/download. How are you going to stop cut throat competitors like me? I hope PG did ask this question during the interview, so it should be easy to answer my inquisition.

To Whomever down voted, I am bringing up a very valid question and I'm not saying that I'm gonna do that, but if I was in PG's seat during the YC interview, that would be my question and I like to hear the founder's response because it is a valid concern and unfortunately a reality too.

I'd say the barrier to entry for other startups would be the awareness and userbase that Tapzilla may manage to develop.

For instance if Tapzilla can say to a developer that they have 20,000 users with an average 20% redemption rate then Tapzilla is going to be a lot more likely to be successful in selling their service to a developer than a new operation with only 50 users.

To be able to do this successfully on a longterm basis Tapzilla will need to be able to get several case studies as evidence that, due to the freebies, a certain App went up the sales charts which then resulted in more visibility and more paid sales. Otherwise it could just be a losing proposition for developers.

Re: TapZilla (YC S10) Offers Daily Deals For Paid Mobile Apps

#26

Earlier quoted context omitted.

To Whomever down voted, I am bringing up a very valid question and I'm not saying that I'm gonna do that, but if I was in PG's seat during the YC interview, that would be my question and I like to hear the founder's response because it is a valid concern and unfortunately a reality too.

I'd say the barrier to entry for other startups would be the awareness and userbase that Tapzilla may manage to develop. For instance if Tapzilla can say to a developer that they have 20,000 users with an average 20% redemption rate then Tapzilla is going to be a lot more likely to be successful in selling their service to a developer than a new operation with only 50 users. To be able to do this successfully on a lo…

I agree that user base IS a barrier for entry but hardly unique to any business, startups. Almost, and not ALL, business plan that I've seen cite "ability to achieve massive user base" and "first player in the market" as barriers, I choke almost every single time reading that.

Re: TapZilla (YC S10) Offers Daily Deals For Paid Mobile Apps

#27

Congrats on the launch! One thing I thought I'd mention (which might be a bit off topic) is that I recently contemplated the use of the "Zilla" suffix for a project name. But after doing a bit of research, it sounds like the owners of the Godzilla trademark are quite aggressive with when it comes to this. Particularly so if the logo/mascot is also some sort of reptilian creature. Just thought you might want to look i…

Thanks for the good will and advice. This has been an issue that we've looked into and we're trying to find out how other companies (IE. Shopzilla) has handled this issue in the past.

Thanks again for the tip and appreciate the advice.

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