Earlier quoted context omitted.
You have to be a user of your own product to really make it good. Look at Apple. Most of how they got where they are is by Jobs, Ive et al. making what they wanted to see, and nitpicking at everything until they were satisfied. Also: "people don't know what they want until you show it to them." Of course you have to address customers' frustrations, but relying on just "data" and marketing feedback all the time often…
There are a lot of CEO’s that use the Steve Jobs argument to justify their approach of thinking they know what customers want. Chances are you are not really building a product that is reinventing a market and creating new solutions for previously non existing problems, like the iPhone. Then you fall into the hole of thinking you can imagine how people want to solve a well known problem and end up finding out later t…
“”Market research”” won’t tell you what’s missing, only existing trends. “Vision” on the other hand is identifying a need for something that doesn’t exist yet.
You don’t need to be Steve Jobs to do that, but if you aren’t charismatic (or rich) enough to convince a bunch of other people to work on your vision with/for you, you may only be make what you can make on your own.
Which is why I stick to my personal hobby projects. :)