Earlier quoted context omitted.
It's not like they haven't got a history of doing this. Remember when the iPhone had "no chance" of "any significant market share"?[0] [0] https://usatoday30.usatoday.com/money/companies/management/2...
FTA: "There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get." I wonder what the maximum penetration was for Windows OSes on phon…
It's the think starlord got at the end of guardians of the galaxy 2.
Still, at least it didn't suffer like the ipod -- it had No wireless and Less space than a Nomad. It was "Lame".