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Google and Mastercard Cut Ad Deal to Track Retail Sales

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Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#181

This is precisely why "going cashless" is silly. At least leave the option to those citizens that care about their privacy to be able to pay with cash and not be tracked the heck out of them.

Sure you can pay with cash. But you better turn off your phone because they also track you with your WiFi MAC address when you walk into stores.

Your phone should randomise the Mac when searching for access points.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#182

Is there are opportunity for a non-tracked credit card? Would it even be possible? I don't mean anonymous, I just mean "We promise not to share your data period, not even anonymized" but we still have your name and address and phone number on your account. But even if some company offered that all the retailers could still share their data with some aggregator which would effective work around your privacy oriented c…

> But even if some company offered that all the retailers could still share their data with some aggregator which would effective work around your privacy oriented card not sharing data. If you buy in a brick and mortar store the retailer would not have your address, only your card number. And a privacy-focusd CC company would allow you to generate new numbers for each transaction so the retailers can't use that to m…

Funnily enough, Google Pay (and Apple Pay even earlier) is doing exactly that [1]. The merchant is only seeing a token that will be connected to the actual card number in the credit card network.

Google is now closing the circle to get to know exactly what was bought - blowing all privacy advantages away.

1: https://support.google.com/pay/merchants/answer/6345242?hl=e...

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#183
post #10

Earlier quoted context omitted.

Move to Europe, where there are sane laws against this type of behavior.

What makes you think MC and Google aren't doing the same thing in Europe?

If they do, I hope they get caught and have to pay 4% of their global revenue under GDPR.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#184
post #150

Earlier quoted context omitted.

If you want to still use a "credit card" online without being tracked by the MasterCards or Visas of the world (or even individual merchants), then check out https://privacy.com/ .. It lets you generate a new credit card number for every transaction if you want. I'm not affiliated with them.. Just a satisfied user. (Although happy to hand out referral links.)

Anyone know if there's a similar service to Privacy in the UK?

I was wondering the same.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#185

Is there are opportunity for a non-tracked credit card? Would it even be possible? I don't mean anonymous, I just mean "We promise not to share your data period, not even anonymized" but we still have your name and address and phone number on your account. But even if some company offered that all the retailers could still share their data with some aggregator which would effective work around your privacy oriented c…

This card will have to work with Visa or Mastercard network, otherwise it won't be accepted in many stores. That is just two companies that Google has to approach to hoover up all of that data.

Building a new card network akin to Visa would be a monumental task. You'd be better off lobbying for legislation.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#186

Earlier quoted context omitted.

(a) is underspecified. Benefits you according to whose values? If it's someone else's values, then I would object. If it is your own values, then whether it benefits you really becomes secondary, because what matters is that they need your consent. Whether you give consent based on what benefits you is not a primary concern, though presumably you would. (b) seems to me like an expression of a naive view of personal i…

The defining feature of a conspiracy theory is that a large number of likely unrelated activities are either part of the conspiracy, or explained by the theory.

The defining feature of an aircraft is that it has wings.

Why are we talking about this?

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#187
post #10

Earlier quoted context omitted.

Move to Europe, where there are sane laws against this type of behavior.

What makes you think MC and Google aren't doing the same thing in Europe?

There are laws against them doing this in Europe.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#188

Earlier quoted context omitted.

What makes you think MC and Google aren't doing the same thing in Europe?

There are laws against them doing this in Europe.

Bloody nanny state socialists and their business destroying government overreach. No wonder they'll never catch up with Silicon Valley. /s

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#189

Earlier quoted context omitted.

Google is not in the business of selling your data. Google does not sell your data. It’s pretty clear in their privacy policy: https://privacy.google.com/how-ads-work.html Disclaimer: I work at Google.

Oh, of course. Google is actually really benign. They don't sell your data. They just automatically scrutinize it in unfathomable detail to make as much money as possible when they pimp you out to anybody else who wants to manipulate you. Please accept our sincere apologies--Google is such a nice company with a 100% ethical business model!

Parents point is valid in so far as that selling really is the wrong term for it.

If Google sold the data, someone else would have it. That would not only be awful from a privacy perspective, it would be desasterous for business.

It's primarily a case for precise language and not something to ridicule.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#190

Do I have a choice, other than cancelling all of my MasterCard cards? This business of tracking and profiling is increasingly evil. If I dystopically discovered that someone has been following me around all the time, writing down everything I look at or do or purchase, in public and at home, I could not tolerate it.

Your only option is to refuse cards altogether because they've all been selling anonymized data on you for years. The big hedge funds pay big dollars for direct lines of data from the credit card companies.

Other companies are different: Google is unique in the sense that they have - or if they want, they have enough data to build - an extremely rich and complex profile including very intimate details of a given person.

There is no other company (or a government agency) that knows exactly where you are, how you spend your time, what your precise interests are, what your fears and hopes are (based on your search history), your relationship network, including secret lovers, and so on.

Avoiding being tracked by Google is almost impossible these days, given that everybody uses Gmail, GA, Android and so on.

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