In the early 80s I worked with a guy who wanted an unlisted phone number (back in the days of paper telephone directories). He was really miffed at the idea that the phone company would charge him an extra $10 (or similar) per year for this "service". ("Ten dollars to NOT do something?!? That's extortion!") He couldn't believe this so he asked for a list of service charges which they mailed to his home. Apparently changing your name was free. So, for several years you could call "Kirk, James T., Capt." I guess he showed them. Bonus: saved $10 per year. Extra bonus: frequent crank calls at all hours, for free.
Funny thing is I can't remember his real name.