Literature is dead, right. This guy must have not heard about Twitter sagas, those threads with mystery narrations which develop in real time and get hundreds of thousands of retweets. We may not like our nineteen-century three-volume encyclopedic novels nicely packaged in dead-tree bricks anymore, but popular fictional writing is alive and well as it adapts to the possibilities of the new media, where immediacy is a…
Many of which were originally serials published in newspapers ... see https://en.wikipedia.org/wiki/Feuilleton - Herman Hesse, for one, griped about the "age of the feuilleton".
Gore Vidal, who for a while earned his living writing for TV and movies, used to argue that the post-1960 emphasis on film directors was misplaced, and that writers actually were the essential factor. But he also remarked that pretty soon speaking of a famous writer would be like speaking of a famous ceramicist.
Curiously, some of the recente movie/TV series are putting directors back in the hired-hand category that Vidal said was their place, and emphasizing producers-writers, e.g. Game of Thrones.
(People like tales, like continued tales with familiar characters, like having some sort of tag to identify what they're picking - an author name is best, and sometimes it is fake, as in "house names" used by publishers as a brand for stories actually produced by a stable of multiple writers. Which is not new either ...)