The problem here is the dichotomy of "ownership" in social media platforms. Facebook (and others) know that giving you that feeling of ownership and customization keeps you coming back. The Twitter Avatar, the Facebook profile, the MySpace page. All those posts on your profile add to your collection, your customization. They let you control that little bit so that you feel like you own it in some way. Did you love th…
What do you think about the idea of classifying social media as a utility? I've heard a lot of people mention that lately...
sm seems to fit out in terms of scale and importance. We don't need social media like we need roads. Call me a crotchety old guy but I think quite the opposite, we'd all be better off with less social media. No need to enshrine it with the status of "utility".