Hey! Cool to read you response.
My initial comment may have been a bit uncharitable, and I'm sorry - I chose clear communication instead of overt politeness. I might not resemble the core audience of the language in any way :)
I based my response to the first page mentioning windows install:
https://nim-lang.org/install_windows.html
This is the first page I end up from both https://nim-lang.org and Google.
My instinctive response was based on a pattern matching from trying to run various open source projects on Windows the past 20 years, and how the projects choose to communicate their install narrative. I.e. the "ciphers" I mentioned in my posting above.
Rust needs additional compiler as well, this is how they communicate it:
https://www.rust-lang.org/en-US/install.html
"The installation isn't perfect, we did have an installer in the past but it proved more trouble than it was worth (NSIS is very archaic and INNO is a PITA)."
WIX toolset may be an option http://wixtoolset.org. Not having a Windows installer generally appears amateurish nowadays (I know a plain zip is just as good but that's what people do and is generally expected nowadays).
Even Latex which was an incredible mish-mash of various components you needed to... acquire, is now available through just clicking the installer:
https://www.latex-tutorial.com/installation/
"...Despite this, you won't find many languages with Windows support that is as good as Nim's."
You could mention msvc in the initial install page since you need it. There was a specific time when projects had good economic and technical reasons not to depend on Visual Studio on windows. Not so much anymore, since it's free for individuals.
Installer landing pages for languages which don't signal my "fragile-not-well-supported" sense:
https://golang.org/dl/
https://www.python.org/downloads/windows/
https://www.erlang.org/downloads
https://www.haskell.org/platform/windows.html
The Ocaml Install page is on the edge, but, that is compensated by a pedigree of being well known and having credible industrial users (i.e. Jane street):
https://ocaml.org/docs/install.html
I know you are a small team and have other priorities than your web page... the installer and mentioning MSVC on the install page would go a long way in increasing the likelihood of at least trying the project for random people running Windows.