New Logo and Identity for Library of Congress
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New Logo and Identity for Library of Congress
1–10 of 75 posts
Re: New Logo and Identity for Library of Congress
#2My initial reaction to the logos was, wow that really doesn't look good, but the video helped sell it.
Re: New Logo and Identity for Library of Congress
#3[deleted]
Re: New Logo and Identity for Library of Congress
#4I definitely prefer the old logo. The new one feels like it was made in paint using system default fonts. It's not necessarily bad, just feels generic.
Re: New Logo and Identity for Library of Congress
#5My gut reaction is that this new logo is strictly worse than the old one. This is my first time seeing either of the logos.
Can someone with a graphic arts background explain why the LoC is so attracted to this new design (after only 8 years with the previous one)?
Re: New Logo and Identity for Library of Congress
#6Gah, that's awful. It looks more like the branding for a protein bar: "New EXTREME library to the maaaaax! Get some!!"
Re: New Logo and Identity for Library of Congress
#7My initial reaction was shock and disgust.
My reaction after mulling it over for awhile and reviewing some of the material is.... contempt and disgust.
So there's that.
Re: New Logo and Identity for Library of Congress
#8I’m not a designer, but the new logo looks meh.
Re: New Logo and Identity for Library of Congress
#9Best of luck to the LIBRARY LIBRARY OF CONGRESS on their new logo.
Re: New Logo and Identity for Library of Congress
#10The old logo has an authoritative look without feeling dated. It looks great on a website, in print or on a sign. The new logo is meaningless and bland and has massive scaling issues. Interesting direction, I'll admit.