Earlier quoted context omitted.
It's not a shift. It's the language used by the rest of the industry including manufacturers, not just private owners.
What's being scrutinised here is the difference of being forced to be a part of a fleet as opposed to separately owning and controlling your own fleet. If you buy a Tesla, you will not be able to control access to it without limiting its normal set of features. If you buy a normal bicycle, you always have full direct control of it. No software updates, no data uploading, no tracking. Normally fleet is reserved to mea…
And I think it's fair for the engineers that have responsibility to have an internal sense of partial ownership.