If you're taking anything on twitter seriously, then there is a problem.
There is no signal in that noise.
What is this Twitter army of Amazon drones cheerfully defending warehouse work?
11–20 of 201 posts
Re: What is this Twitter army of Amazon drones cheerfully defending warehouse work?
#12Do they engage in conversations that would make it possible to tell a human from a chatbot?
Re: What is this Twitter army of Amazon drones cheerfully defending warehouse work?
#13>Their most frequent topics of conversation are how they get bathroom breaks, the pleasant temperature of the warehouses, the excellent benefits and suitable wages, friendly management and how the job isn’t monotonous or tiring at all.
In other words, they took a list of everything everyone complains about, and just decided to refute them point by point in the most condescendingly Orwellian way possible, rather than fixing them, because "disagree and commit" and I guess "frugality uber alles."
Sounds about like Amazon, yep.
Re: What is this Twitter army of Amazon drones cheerfully defending warehouse work?
#14One year in @PR. Prostituting my soul, perfecting narcissism, ethics isn't a word in my dictionary.
Re: What is this Twitter army of Amazon drones cheerfully defending warehouse work?
#15They’re not chatbots - the replies are too specific and organic in some of the tweets I read. I’m guessing Amazon told these workers that someone would convey their general sentiments on their behalf. That or this is satire, I hope.
Re: What is this Twitter army of Amazon drones cheerfully defending warehouse work?
#16This is standard social media PR - fail to see what the issue is. Brand ambassadors that promote the business have been common for a very long time.
Nothing to see here.
Re: What is this Twitter army of Amazon drones cheerfully defending warehouse work?
#17This is standard social media PR - fail to see what the issue is. Brand ambassadors that promote the business have been common for a very long time. Nothing to see here.
Remember when we used to call them shills instead of “brand ambassadors?” Good times. Now we have this Brave New World PR doublespeak that reflects the dehumanizing nature of working on the floor at Amazon a bit too well.
Re: What is this Twitter army of Amazon drones cheerfully defending warehouse work?
#18I wonder if the recruiters for these “totally optional roles” are the sort who would also provide helpful reminders that wearing 15 pieces of flair is just the bare minimum.
> Look, we want you to express yourself, okay? Now if you feel that the bare minimum is enough, then okay. But some people choose to wear more and we encourage that, okay? You do want to express yourself, don't you?
-- Office Space, 1999
I can almost feel the soul leeching sensation behind the forced cheerfulness. Though that could be a bit of projection if these are PR people pretending to be workers instead of workers acting as PR people.
But it's still disturbing in a more direct way than news reports about workers peeing in bottles to help shave time to hit performance targets.
Re: What is this Twitter army of Amazon drones cheerfully defending warehouse work?
#19I wonder if the recruiters for these “totally optional roles” are the sort who would also provide helpful reminders that wearing 15 pieces of flair is just the bare minimum. > Look, we want you to express yourself, okay? Now if you feel that the bare minimum is enough, then okay. But some people choose to wear more and we encourage that, okay? You do want to express yourself, don't you? -- Office Space, 1999 I can al…
On the upside, I recently learned that the actual restaurant chain that inspired that bit quietly did away with flair after the movie came out.
/apropos of nothing
Re: What is this Twitter army of Amazon drones cheerfully defending warehouse work?
#20I'm not even disturbed. I'm just very puzzled that there are people who would think these messages were anything but pure PR propaganda. It's so blatantly obvious to me.
...and it might just be my unfamiliarity, but "FC Ambassador" just reminds me of football more than anything else. That part of their branding isn't working, if they're trying to get into the minds of people who aren't familiar with the company.