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How I recorded user behaviour on my competitor’s websites

dejanseo.com.au

21–30 of 329 posts

Re: How I recorded user behaviour on my competitor’s websites

#21

Disturbing, fascinating, obvious in hindsight. Here’s another angle: a “bounce” back to google too quick is a negative ranking signal. By keeping them from going back to google by making them think they in fact did makes this also black hat seo.

But Google doesn't see the bounce back. The site bounces back to a copy of Google's result page.

That's what they said.

Re: How I recorded user behaviour on my competitor’s websites

#22
post #18

Honestly, it doesn't shock me in the slightest that someone who markets themselves as an SEO expert would not only do something as unethical as this, but also brag about it, as though they think they've done something they should be proud of.

Is this that different than publicizing bugs? He tested it for a small amount of time, noticed a real security vulnerability (he could collect leads), and publicized his findings knowing Google would likely punish him for it.

It's mildly unethical at worse, considering he could have happily done profitable leadgen at scale and it would have likely never been caught if he kept quiet.

Re: How I recorded user behaviour on my competitor’s websites

#23

Disturbing, fascinating, obvious in hindsight. Here’s another angle: a “bounce” back to google too quick is a negative ranking signal. By keeping them from going back to google by making them think they in fact did makes this also black hat seo.

The slashdot trick. Still works and is actively used right now.

Re: How I recorded user behaviour on my competitor’s websites

#24

Disturbing, fascinating, obvious in hindsight. Here’s another angle: a “bounce” back to google too quick is a negative ranking signal. By keeping them from going back to google by making them think they in fact did makes this also black hat seo.

But Google doesn't see the bounce back. The site bounces back to a copy of Google's result page.

That's the point: Google doesn't see the bounce back, so you won't be negatively affected.

Re: How I recorded user behaviour on my competitor’s websites

#25

This seems to have some fairly scary security implications if used maliciously, but I can't think of a good way to protect against this. Does anyone know of a browser extension to limit access to the history API?

In my mind, not giving the user opt-in control over this setting is a bug in the browser.

Re: How I recorded user behaviour on my competitor’s websites

#26

Disturbing, fascinating, obvious in hindsight. Here’s another angle: a “bounce” back to google too quick is a negative ranking signal. By keeping them from going back to google by making them think they in fact did makes this also black hat seo.

But Google doesn't see the bounce back. The site bounces back to a copy of Google's result page.

That is what the parent comment points out. He benefits from the fact that users can't return to google.

Re: How I recorded user behaviour on my competitor’s websites

#27
Presenting yourself as someone else is called fraud in my book.

Changing the back button might be clever but all the rest is just simple. But people don't do this because I think in a lot of countries this is illigal.

There is a way you can protect your site a little from this: add canonical tags to all your pages. When an attacker updates the back button to Google they will have a hard time getting the cloned pages up in the results.

Re: How I recorded user behaviour on my competitor’s websites

#28
post #4

This is an interesting yet disturbing case of blackhat SEO and phishing, where the site owner hijacks the back button and sends visitors to fake sites where he can observe their behaviour. FTA: Here’s what I did: 1. User lands on my page (referrer: google) 2. When they hit “back” button in Chrome, JS sends them to my copy of SERP 3. Click on any competitor takes them to my mirror of competitor’s site (noindex) 4. Now…

Yet another reason to browse with JS disabled by default.

really? That seems extreme.

Might as well say:

"Yet another reason to not browse anything on the web"

Re: How I recorded user behaviour on my competitor’s websites

#29
post #18

Honestly, it doesn't shock me in the slightest that someone who markets themselves as an SEO expert would not only do something as unethical as this, but also brag about it, as though they think they've done something they should be proud of.

Well, actually bragging is what makes it ethical and makes us realise how some people might be conning us.

I believe he did this to educate us.

Re: How I recorded user behaviour on my competitor’s websites

#30
post #27

Presenting yourself as someone else is called fraud in my book. Changing the back button might be clever but all the rest is just simple. But people don't do this because I think in a lot of countries this is illigal. There is a way you can protect your site a little from this: add canonical tags to all your pages. When an attacker updates the back button to Google they will have a hard time getting the cloned pages…

In this case he NoIndexed the clone pages anyway.
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