Earlier quoted context omitted.
> Apple adds no value there Other than inventing the modern phone, writing the operating system and developer tools, running the store, manufacturing the phones people are consuming Amazon's product on and convincing people to buy them...you can argue about what's "fair," but Apple's certainly adding value.
All of those except 'running the store' are value paid for in the purchase of the phone, not the software on it.
It's similar to Fortnite's model: sell the game at a low cost (free actually), and then make money from inessential addons (skins).