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How Our Startup Got Featured on CNN

viniciusvacanti.com

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Re: How Our Startup Got Featured on CNN

#11
post #5

Can you paste the email you send to folks here? I'd be interested in seeing it.

Our virtual admin sends this email: Hello: My name is [], and I'm part of the Yipit team. I want to confirm that you've been unsubscribed and will no longer receive emails from us. However, as you may know, we're in the very early stages of our New York based start-up and feedback at this stage is extremely valuable. If you'd be willing to hop on a 10 minute call with one of our team members, we'd gladly offer you a…

Hm... I wonder if this would work as well if someone unsubscribes from a paid service and you give them another month for free. Say $20 of value to them and $0 for you.

Re: How Our Startup Got Featured on CNN

#12
post #5

Can you paste the email you send to folks here? I'd be interested in seeing it.

Our virtual admin sends this email: Hello: My name is [], and I'm part of the Yipit team. I want to confirm that you've been unsubscribed and will no longer receive emails from us. However, as you may know, we're in the very early stages of our New York based start-up and feedback at this stage is extremely valuable. If you'd be willing to hop on a 10 minute call with one of our team members, we'd gladly offer you a…

that's great stuff. quick suggestion: if you're collecting the first names of your users, you should make sure to include their name when addressing that email. it does wonders to make it seem more personalized.

smaller suggestion: considering the tone in the email, i think the ask could be a bit more informal than "please respond..." hope that helps. thanks for sharing!

-adam

Re: How Our Startup Got Featured on CNN

#13
post #5

Earlier quoted context omitted.

Our virtual admin sends this email: Hello: My name is [], and I'm part of the Yipit team. I want to confirm that you've been unsubscribed and will no longer receive emails from us. However, as you may know, we're in the very early stages of our New York based start-up and feedback at this stage is extremely valuable. If you'd be willing to hop on a 10 minute call with one of our team members, we'd gladly offer you a…

Hm... I wonder if this would work as well if someone unsubscribes from a paid service and you give them another month for free. Say $20 of value to them and $0 for you.

Seems doubtful - if I don't want to keep paying for "x" service, what difference does it make if you give it to me for free for a month on the condition that afterwards I presumeably have to go back to the original condition - paying for something I'd rather not use. Then again if it did work, it may be a pretty good indication that your main problem is that your price range needs adjusting. Also, once a "hack" like this gets out how can you keep the person from spreading the word via their blog and getting a situation where all your users email you something like, "I've heard it's your policy to give me a month free if I quit; I'm not satisfied with your service and will be doing so; however, IF you're so kind as to give me a free month ..."

Re: How Our Startup Got Featured on CNN

#14
post #5

Earlier quoted context omitted.

Our virtual admin sends this email: Hello: My name is [], and I'm part of the Yipit team. I want to confirm that you've been unsubscribed and will no longer receive emails from us. However, as you may know, we're in the very early stages of our New York based start-up and feedback at this stage is extremely valuable. If you'd be willing to hop on a 10 minute call with one of our team members, we'd gladly offer you a…

that's great stuff. quick suggestion: if you're collecting the first names of your users, you should make sure to include their name when addressing that email. it does wonders to make it seem more personalized. smaller suggestion: considering the tone in the email, i think the ask could be a bit more informal than "please respond..." hope that helps. thanks for sharing! -adam

We don't grab the first names on signup, but sometimes it's readily apparent from the address. In those cases we try to personalize.

Agree about the 'please respond' totally robotic. Will fix.

Re: How Our Startup Got Featured on CNN

#15
post #5

Can you paste the email you send to folks here? I'd be interested in seeing it.

Our virtual admin sends this email: Hello: My name is [], and I'm part of the Yipit team. I want to confirm that you've been unsubscribed and will no longer receive emails from us. However, as you may know, we're in the very early stages of our New York based start-up and feedback at this stage is extremely valuable. If you'd be willing to hop on a 10 minute call with one of our team members, we'd gladly offer you a…

Have you ever gotten a bad reaction from these emails? Presumably the user had just expressed that they don't want anymore emails and they're getting another one :)

Re: How Our Startup Got Featured on CNN

#16
post #7

Nice change seeing the Django settings.py file scrolling by rather than the typical 'C' or unix command line output. Hopefully, that isn't the real secret key on display though.

That secret key is not the one in our production repository. We overwrite our development settings in other files.

Regardless, the Django secret_key isn't used to control systems or access data :-)

-Adam Nelson

Re: How Our Startup Got Featured on CNN

#18
post #7

Nice change seeing the Django settings.py file scrolling by rather than the typical 'C' or unix command line output. Hopefully, that isn't the real secret key on display though.

Yeah, noticed this too. http://www.whyprime.com/temp/yipit-key.png Whoops!

I like how it says "make this unique. don't share it with anybody" and we shared it with every CNN viewer several times.

Re: How Our Startup Got Featured on CNN

#20
post #15
post #5

Earlier quoted context omitted.

Our virtual admin sends this email: Hello: My name is [], and I'm part of the Yipit team. I want to confirm that you've been unsubscribed and will no longer receive emails from us. However, as you may know, we're in the very early stages of our New York based start-up and feedback at this stage is extremely valuable. If you'd be willing to hop on a 10 minute call with one of our team members, we'd gladly offer you a…

Have you ever gotten a bad reaction from these emails? Presumably the user had just expressed that they don't want anymore emails and they're getting another one :)

Not really. Some people don't respond, others just respond to the email with the reason and the remaning take us up on the offer and give us great feedback.
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