261–270 of 568 posts
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No. Because anyone can buy the WSJ and Teen Vogue and see the ad. If you're excluded from being targeted by an FB ad you have no chance of seeing it. If that exclusion criteria forms the basis of a protected class and the ad in question relates to housing, that's illegal. So it's a very narrow set of behaviors that are wrong here, not all of ad targeting. E.g. it's probably not illegal (or even morally wrong) to excl…
I'm not sure it's that easy. The complaint dings Facebook for allowing targeting of ads by zip code. Isn't it the case in principle that people choose to live in certain areas? I don't think that discriminating on the basis of voluntary association that happens to correlate with protected group membership is enough to spare one from HUD's gaze.
This complaint seems like its shooting itself in the foot - discrimination isn't inherently bad. When you hire, you discriminate based on ability. When you date, you discriminate in a number of ways like beauty, personality, etc. If you're selling ads for wheelchairs you want to discriminate for people with disabilities. If your houses aren't wheelchair accessible, you want your ads to discriminate against people wit…
Yes, but not on race, gender, income, sexual orientation, etc.
I'm no fan of Facebook or discrimination, and am happy to see this pursued by the federal government, but I personally would gladly be excluded from all ads, ranging from billboards to search results to food packaging. I guess what I'm thinking is, if Facebook had a feature (maybe it does, I'm not a user) allowing members to search housing classifieds, and if that feature allowed listing agents to discriminate agains…
In the end they're going to have to either stop allowing housing ads or remove any filtering for those ads that relate to a protected class (including any fine grained geographic filters too probably because those turn into a racial proxy pretty quickly) and anything that's a significant proxy for something like race.
In most verticals marketers will have a set of ads for different demographics: say gay, suburban, latino, black, Spanish-speaking, etc. Each of those campaigns will have different creative: for example, a real estate ad targeted to latinos will have an image showing a smiling latino couple. I can understand why the marketer would not want to show this creative to white, black, or asians -- given that they're targetin…
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> And that’s not even necessarily a bad thing. ...what? Are you suggesting it's a good thing that we bring back red lining and other discriminatory practices?
> ...what? Are you suggesting it's a good thing that we bring back red lining and other discriminatory practices? Putting words into people's mouths like that is incredibly rude, and dishonest.
Here's the ProPublica stories that led to this https://www.propublica.org/article/facebook-lets-advertisers... https://www.propublica.org/article/facebook-advertising-disc...
ProPublica really did an amazing job of sticking with this, considering that HUD knew what was happening and still dropped the investigation in 2016.
A question if you run ads and tune your ad buy to focus on those people with the highest conversion rate. To reduce the amount you're spending by targeting the ads, does this mean that's not allowed? It looks like this is to ensure advertisement reaches all protected categories. Can this mean that one would be forced to advertise in magazines that cater to different audiences? To guarantee a certain subset of the pop…
If I understand correctly, your argument is that optimizing cost goes against making fairness for all its citizens. So, it is a matter of priority. What is more important "fairness and justice" or "cost reduction"?
In most verticals marketers will have a set of ads for different demographics: say gay, suburban, latino, black, Spanish-speaking, etc. Each of those campaigns will have different creative: for example, a real estate ad targeted to latinos will have an image showing a smiling latino couple. I can understand why the marketer would not want to show this creative to white, black, or asians -- given that they're targetin…
Good lord. Does that mean that so many advertisers track your activities so thoroughly that they figured out you're gay?
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Would you please stop using HN primarily for political battle? It's destructive of what this site exists for, the site guidelines ask you not to, and we ban accounts that continue doing it, regardless of their politics. https://news.ycombinator.com/newsguidelines.html
I am unable to see any political arguments here. Need to take off your hippie glasses I suppose.