As a white American who loves Indian food. I don't associate 'Buttermilk' with Indian food at all.. I associate it with pancakes. I have a feeling I am not alone, and it could lead to some marketing confusion.
Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
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Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#142I love the family story on the site, and the design is beautiful. I agree with others that suggest the nutrition info should be a little easier to find. We just subscribed to the Buttermilk Suite. Looking forward to trying it.
Thank you! Looking forward to your feedback + will definitely update the nutrition info soon!
You did a great job of making the "love from mom" feeling come through on the website. I think that's what made us decide to subscribe.
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#143Have you looked into Pataks? This company is HUGE in UK. They provide jars with all the ingredients mixed. You need to add an onion, can of tomatoes and some chicken/beef. Read their story here: https://www.pataks.co.uk/our-story
Super interesting, thank you!
UK, Birmingham, within a stone's throw of the Balti triangle...
Also East End foods and Natco as bulk cheap national brands for various pulses. The local (predominantly UK born Pakistani/Lahore oriented) shops stock Laziza prepared masalas for various meals (chana, chicken, fish &c) and the fearsome mixed pickles. I find the prepared masalas very salty.
25Kg sacks of rice and 10Kg sacks of attar as well :-)
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#144As a non-Indian who enjoys Indian food, I'd be interested in this. However, if you want to market to non-Indians I'd suggest putting the dish description outside of the "Details" dropdown and up where the more general description is. Or start with the "Details" section expanded. Or rename "Details" to something else that lets you know that is where the more detailed description of the flavors is.
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#145Good luck Mitra, I’m currently in the U.K. so can’t try it but one thing I’ve never seen done right is Indian food when it comes to takeaway/deliveries/orders, it’s never comes close to home cooked or restaurant quality so it’s a tall order for sure.
I had an Indian flatmate in London, who sent home pictures of the food he was "cooking". In reality, it was microwaved ready-meals from Sainsbury's. He was satisfied enough, although he was only 18-19 and might have had different priorities.
How would you rate the quality of these?
Regarding take-aways, Indian food has a history of being a fairly cheap option in the UK. (Everyone's drunk? Let's grab a curry!) I'd be slightly put-off a restaurant that said it offered take-away. There's a similar problem with Cantonese food, and burgers.
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#146I was very excited to see this but after looking at the nutrition details, I was dismayed. Upma 1 serving has 660 mg of sodium. Khichdi has 1760 mg of sodium. The daily requirement is 2300 mg of Sodium and if you are hyper tensive the requirements are lesser. Is there a reason it has such a high sodium content? The pricing also seems high to me. I think your should rethink pricing. For staple items like khichdi, upma…
I was under the impression a) the relationship between salt and hypertension is far from understood and b) the daily value is likely lower than is supported by evidence.
As a home cook, things taste much better with salt, and they preserve better. Both are desired here in a packaged meal.
Furthermore this allows introducing a low sodium variant for those looking for it.
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#147I was very excited to see this but after looking at the nutrition details, I was dismayed. Upma 1 serving has 660 mg of sodium. Khichdi has 1760 mg of sodium. The daily requirement is 2300 mg of Sodium and if you are hyper tensive the requirements are lesser. Is there a reason it has such a high sodium content? The pricing also seems high to me. I think your should rethink pricing. For staple items like khichdi, upma…
Sometimes food is prepared for flavor, based on a consensus of what tastes the best. If more people affirm that a given recipe is the most desirable, it would be completely ridiculous to impose a lesser recipe upon the menu, if it sells poorly. I can easily prepare low sodium pretzels, and try to sell them at the county fair, but what good would that do, if every passer by takes one look at my pretzels and asks, “Whe…
We know that high sodium intake is a leading cause of high blood pressure which in turn leads to heart disease. I also don't buy products with high levels of sodium and I think this is true of a growing number of people as awareness spreads of the issue.
I read the OP as explaining why they won't currently buy the product, but what might change their mind in the future. Further, what's the problem with holding companies to a high standard? If the world consumed less salt health would improve.
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#148Earlier quoted context omitted.
> MTR provides just the spices, you have to bring everything else. This includes vegetables/meat, seasoning, additional spices, oil/salt, etc. Our products include all of this so that the only ingredient you add is water which makes it much more convenient. Sorry, this is not accurate. If I buy an MTR Sambhar rice, or Paneer masala, everything is included. I just need to heat it and eat it. > Our packets are 100% fre…
Appreciate the responses! - The microwaveable complete meals are definitely more similar to our products, but those are once again shelf-stable and lack in taste and nutrition. We will be doing a live comparison of our Chana Masala vs. the MTR Chana Masala to show how different it is in amount of product, look, smell, taste and nutrition. - The oil that they include is definitely a type of preservative, and they use…
- The oil that they include is definitely a type of preservative
You seem really hung up on the preservatives thing and I was giving the benefit of the doubt, but now it is just disingenuous. If oil of all things in a competitors product as a preservative then I think the tremendous amount of salt in your product qualifies as well.
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#149As a non-Indian who loves Indian cuisine, I’m intrigued to see some dishes I don’t recognize from the usual options at restaurants and in packaged goods. Are some of these regional specialties?
Yes! Most of our starting dishes are South Indian and we are expanding into other regions soon! Our goal is to make authentic dishes more accessible so happy to do so :)
I personally, as a North Indian, appreciate that these are authentic South Indian dishes because these are the most difficult to find in my Nebraska home, but also simultaneously, are my fav things to eat for breakfast.
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#150Hi Mitra, I had a specific question and was wondering how I could get in touch with you. (Email in bio)