101–110 of 454 posts
Any rationale for not using GMO ingredients?
Seems like a reasonable choice. There are people who won't buy their products if they are GMO, but the reverse is not true. (I doubt there's anyone who will only buy GMO products.)
Can you share more about the "sustainable packaging"?
As somebody with dairy allergies, I was going to avoid this, given the name, but since I saw you mentioned that the meals were all vegan (so far) I am tempted to give it a go.
Dude, if this works, you're sitting on a goldmine! I love Indian food, but I live in the middle of nowhere (more specifically in a rural area 10 miles from the nearest town). The closest Indian restaurant is at least 45 minutes away and the closest good one is probably over an hour away. I'd buy this in a heartbeat.
I love the family story on the site, and the design is beautiful. I agree with others that suggest the nutrition info should be a little easier to find. We just subscribed to the Buttermilk Suite. Looking forward to trying it.
I just want to point out a small issue on your site. On the page https://thebuttermilkco.com/collections/all/products/the-i-c... the link to the khichdi leads to the page for upma. As somebody with dairy allergies, I was going to avoid this, given the name, but since I saw you mentioned that the meals were all vegan (so far) I am tempted to give it a go.
Why is the sodium level so high? The dal pack has 1220 milligrams of sodium per serving? It seems rather unethical for you to be marketing high sodium products to a group of people that should not be eating a daily amount of sodium in one sitting.
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> 1) I don't get your branding, especially the company name, and especially as all of your meals are vegan. As I mentioned downthread, I was planning to skip this completely because of the name until one of the founders happened to mention in a comment that the meals are vegan. I don't normally associate "buttermilk" with anything that I eat as a vegan. This might be a tricky marketing issue, because a huge amount of…
That's a great point about the branding. Why we're called Buttermilk: Buttermilk is eaten at the end of almost every South Indian meal to "cool down" the stomach. As a South Indian myself, this is one of my go-to comfort foods. The aim with the company is to provide authentic, comfort foods which is how we came about to using it for the name! Plus, it's a known and easy-to-say word. We didn't actually launch with the…
A key part of a manageable vegan life is building a database of what you can consume that you enjoy and using that to drive choices, so if you can get vegan customers buying your food and enjoying it then they’re going to be stickier customers. I am a very loyal customer to my favourite food brands out of necessity, as are my vegan friends.
That said there’s certainly a double edged sword here in that there are some non-vegans who see “vegan” and are turned off but given Indian food is so often vegan I don’t think this would be a concern in your market. Although the name is cute, it’s definitely misrepresenting your product to a growing portion of your potential customers. If you stick with the name, regardless of marketing, you’re going to lose vegans, because many won’t look beyond the name because that’s a necessity for getting by.
There’s a few companies in the U.K. doing intentionally vegan ready meals (e.g https://allplants.com) and there’s a growing market for vegan ready meals (we are as busy/lazy as everybody else), so I think it’s worthwhile to reconsider the name, but also it’s a great name so maybe you can be the company to get vegans to look beyond red flags. Your product seems absolutely great for my needs and would, assuming they’re enjoyable to eat, integrate into my life well. Good luck!
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TastyBite is definitely a similar product/company. The key differentiators are: - Our products are fresh and don't have any preservatives, meaning they must be refrigerated or frozen whereas TastyBite is shelf-stable for 9+ months. Our food is inherently fresher and tastes more homemade because of this. - Our recipes are crowdsourced instead of developed in our kitchen. This ensures that the food is actually authenti…
So you are going to market as an upscale version of TastyBite with no preservatives that sells niche Indian food? I wish you the best of luck with that. Personally, I find a package of Vindaloo from TastyBite, some riced veggies, and a shredded chicken breast lasts me about 2 meals and is comparable to the price you are charging. I really only use TastyBite as a backpacking/on-the-go meal or as a quick curry out of l…
We are starting with Indian food but will hopefully be expanding to different cuisines, too!
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Except Tasty Bite tastes terrible. There's another competitor making the same thing (sealed cooked food, no water needed) Maya Kaimal that is _much_ better. It actually tastes good.
Personally, I enjoy Tasty Bite curries. It may not be the perfect authentic Indian dish you get at a good restaurant but I find at its price point there isn't any real competitor for my $$.