61–70 of 454 posts
Mitraraman, The website has a really clean look - it makes the product seem delicious and authentic. The minimalist design compliments the minimalism of the product. I would be careful with identifying your target market. I live in Chicago, which I believe has one of the highest percentages of Indian immigrant populations in the nation. This might seem like your target market - but in fact the large percentage of imm…
How recyclable is your packaging and how much packaging do you use per unit of food? Large amounts of plastic waste is a big reason I will never ever use blue apron and similar companies.
I love Indian food, but I live in the middle of nowhere (more specifically in a rural area 10 miles from the nearest town). The closest Indian restaurant is at least 45 minutes away and the closest good one is probably over an hour away.
I'd buy this in a heartbeat.
Mitraraman, The website has a really clean look - it makes the product seem delicious and authentic. The minimalist design compliments the minimalism of the product. I would be careful with identifying your target market. I live in Chicago, which I believe has one of the highest percentages of Indian immigrant populations in the nation. This might seem like your target market - but in fact the large percentage of imm…
Thank you, really happy you like our website and product! There's a few key differences between our products and the existing Indian-based products which I've called out in a different response. That's a good point about the target market. There's definitely a sizable portion of immigrants who continue to cook from scratch. There's also an emerging part of the market who are first/second-generation and don't cook at…
Speaking of which, I'd love to know of Indian restaurants in Chicago, ideally closer to south side, that are truly friendly to Celiacs. Thanks.
As a non-Indian who loves Indian cuisine, I’m intrigued to see some dishes I don’t recognize from the usual options at restaurants and in packaged goods. Are some of these regional specialties?
I have to say I’m impressed at the price at which you’re able to deliver these meals - I would have expected them to cost 25-50% more a la Blue Apron (which I don’t use due to the price). I’ll have to try these! Have you thought about trying to sell your products, or similar products, to people who camp/hike/etc? I think the fact that the meals are dehydrated and easy to cook would appeal to them One point of constru…
That is a great point, and we will definitely update our website to make the nutritional information more readable.
How is this different from products like Kitchens of India or Tasty Bites? Are you looking to compete with them on price or quality?
I'm guessing quality. I just ordered and the order confirmation said > Remember that your packets are perishable, so refrigerate or freeze them as soon as they arrive! That's definitely not true of Tasty Bites. :-)
How is this any different from MTR's line of products?[1] And given that MTR's products cost just $2.50 per pack where I currently live, $24 isn't exactly cheap. I haven't tasted your product, but I have tasted the MTR ones and they seem pretty authentic. And MTR being a very old, traditional brand, it's as authentic as it gets. Would love to hear about your differentiation strategy. [1] https://www.mtrfoods.com/prod…
Glad you asked! We have a few key differences: - MTR provides just the spices, you have to bring everything else. This includes vegetables/meat, seasoning, additional spices, oil/salt, etc. Our products include all of this so that the only ingredient you add is water which makes it much more convenient. - Our packets are 100% fresh and don't have any preservatives, whereas existing packaged Indian foods are packed wi…
Sorry, this is not accurate. If I buy an MTR Sambhar rice, or Paneer masala, everything is included. I just need to heat it and eat it.
> Our packets are 100% fresh and don't have any preservatives, whereas existing packaged Indian foods are packed with them. This makes our products tastier, fresher and much healthier, although it comes with a shorter shelf-life.
I can't vouch for the freshness of MTR's products, but I know they don't use preservatives (as it's printed on their cartons). They use a combination of food engineering and package engineering to preserve the food without using preservatives. That's why when you buy their ready to eat products, you will find a lot of oil in them (which you're supposed to drain away) as it helps to preserve the food for months, if not years. This is no different than storing dead specimens such as rats in biological laboratories, I assume.
> Our recipes are curated from people in the community (for example, the rasam is my mom's!) This lends a very homemade taste to each dish.
Ok, this sounds good.
> We deliver to you! All existing pre-packaged authentic Indian foods are only available in Indian stores, so we're making good Indian food available to a much larger audience.
So, basically a uber type of service? So that almost makes you guys like any other restaurant, no? I mean, what's the difference between calling an Indian restaurant to have fresh food delivered vs calling you guys?
> At the end of the day, the taste just isn't comparable. Microwaveable chana masala from Haldiram's, let's say, comes out looking/smelling/tasting not at all like a homemade dish. Ours is made completely from scratch and you as a customer can feel that difference.
This is subjective. Like I said, if you call up a decent Indian restaurant (HSB / Anjappar / Raj / etc.), you can get a similar experience.
> MTR/Haldiram's are 'last-resort' type meals, and we aim to be a meal that you actually crave + is good for you :)
Sorry, but I am still not convinced why your product is worth $24 and based on what you answer, seems like there isn't much difference between ordering from a decent Indian restaurant and you guys?
I appreciate taking the time to explain your points so far.
How is this any different from MTR's line of products?[1] And given that MTR's products cost just $2.50 per pack where I currently live, $24 isn't exactly cheap. I haven't tasted your product, but I have tasted the MTR ones and they seem pretty authentic. And MTR being a very old, traditional brand, it's as authentic as it gets. Would love to hear about your differentiation strategy. [1] https://www.mtrfoods.com/prod…
It seems like Buttermilk is definitely competing for quality, not price.