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Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

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Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

#51

>The options were expensive 5 Spice packets for 24$ isnt what I consider cheap, given I eat for an entire week on ~20$, including a curry chicken dish. If I misunderstood(like veggies and beans are included), could you mention that in the product page?

Can you post or have you posted elsewhere how you eat on that budget?

Step 1: live anywhere that isn't the SF bay area.

Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

#52

>The options were expensive 5 Spice packets for 24$ isnt what I consider cheap, given I eat for an entire week on ~20$, including a curry chicken dish. If I misunderstood(like veggies and beans are included), could you mention that in the product page?

Just milk and eggs are $20 week for me (5 eggs + 1.5 liter milk / day)

Stop buying the most expensive things at whole foods then.

Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

#53

Earlier quoted context omitted.

Just milk and eggs are $20 week for me (5 eggs + 1.5 liter milk / day)

Stop buying the most expensive things at whole foods then.

Tell me a better/cheaper protein source.

Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

#54
post #11

How is this any different from MTR's line of products?[1] And given that MTR's products cost just $2.50 per pack where I currently live, $24 isn't exactly cheap. I haven't tasted your product, but I have tasted the MTR ones and they seem pretty authentic. And MTR being a very old, traditional brand, it's as authentic as it gets. Would love to hear about your differentiation strategy. [1] https://www.mtrfoods.com/prod…

Haven't tried any food from buttermilk, but if their shelf life is any indication their food is much fresher than MTRs. MTR's packets are good for at least a year (and taste like it - they are passable in a pinch but definitely have that preservative taste to them). I think buttermilk is competing with freshly made or restaurant quality food. Edit: was wrong about MTR using preservatives, but I've always found their…

They say no preservatives:

https://www.mtrfoods.com/mtr_admin/data_content/products_gal...

Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

#55

Earlier quoted context omitted.

Just milk and eggs are $20 week for me (5 eggs + 1.5 liter milk / day)

That's a lot of milk (and eggs) each day for one person. Doesn't it get boring? I find myself going off eggs really quickly...

Eggs I eat 3 whites and two full. But yes it gets very boring (the eggs, milk a little less). I have to gain weight for gym though. Soon will get a cook and try to lower eggs/milk.

Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

#57

>The options were expensive 5 Spice packets for 24$ isnt what I consider cheap, given I eat for an entire week on ~20$, including a curry chicken dish. If I misunderstood(like veggies and beans are included), could you mention that in the product page?

Just milk and eggs are $20 week for me (5 eggs + 1.5 liter milk / day)

There are cheaper alternatives for weight gain or protein if cost is an issue. For instance, tuna, peanut butter, olive oil, protein powder...

Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

#58
This seems like you are working off of TastyBite's playbook:

http://tastybite.com/products/

> The options were expensive, time-consuming, or tasted horrible.

Tasty bite tastes decent, takes 60-90 seconds to heat up, and costs about $3/package with no need for refrigeration.

---

This seems like a YC to clone TastyBite without any differentiation beyond the nebulous "quality food".

So....

Are you telling me your quality is so much better a household staple of my life is going to be replaced for twice the price?

----

https://www.amazon.com/Tasty-Bite-Chickpeas-Tomatoes-Microwa...

$15 for 6 packages / 60 oz.

https://thebuttermilkco.com/collections/singles/products/cha...

$13.50 for 3 packages / 30 oz(?)

Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

#59
post #32

Mitraraman, The website has a really clean look - it makes the product seem delicious and authentic. The minimalist design compliments the minimalism of the product. I would be careful with identifying your target market. I live in Chicago, which I believe has one of the highest percentages of Indian immigrant populations in the nation. This might seem like your target market - but in fact the large percentage of imm…

Thank you, really happy you like our website and product! There's a few key differences between our products and the existing Indian-based products which I've called out in a different response.

That's a good point about the target market. There's definitely a sizable portion of immigrants who continue to cook from scratch. There's also an emerging part of the market who are first/second-generation and don't cook at home as often -- either because they don't know how, don't have all the ingredients on hand, or don't have the time/patience. We are aiming to serve this population, and also be a nice-to-have for the former group of people!

That is a great call out on the Upma and a mistake on our end (that we accidentally added last night!). We will fix this immediately. I also really like your feedback about putting all the ingredients and nutritional information on a single page. Thank you!

Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

#60

This seems like you are working off of TastyBite's playbook: http://tastybite.com/products/ > The options were expensive, time-consuming, or tasted horrible. Tasty bite tastes decent, takes 60-90 seconds to heat up, and costs about $3/package with no need for refrigeration. --- This seems like a YC to clone TastyBite without any differentiation beyond the nebulous "quality food". So.... Are you telling me your qualit…

It looks to me like the biggest difference is that these are not sealed, they're perishable. Tasty bite can be kept at room temperature for 9+ months.

Costco in the Seattle area also now sells some tasty bite bulk packs.

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