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Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

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Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

#11
How is this any different from MTR's line of products?[1]

And given that MTR's products cost just $2.50 per pack where I currently live, $24 isn't exactly cheap. I haven't tasted your product, but I have tasted the MTR ones and they seem pretty authentic. And MTR being a very old, traditional brand, it's as authentic as it gets. Would love to hear about your differentiation strategy.

[1] https://www.mtrfoods.com/products/ready-to-eat

Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

#12

Are there no nutritional facts for these items? I can't seem to find them on the site.

There are! You can find them on the single product pages on the last picture. (Ex upma: https://thebuttermilkco.com/collections/singles/products/upm... )

I would suggest making these either a bit clearer or easier to find. For example, on this page the image with the nutritional information is pretty small.

Pictures can be ok but I would really prefer the info in text/chart form

Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

#13
post #10

Any rationale for not using GMO ingredients?

Seems like a reasonable choice. There are people who won't buy their products if they are GMO, but the reverse is not true. (I doubt there's anyone who will only buy GMO products.)

Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

#14

I think I’m your perfect “people that just like Indian food” target audience! The only thing from just skimming the site (haven’t dove deep in just yet) is that it seems it’s only veggie dishes right? Not a deal breaker, but if you had at least easy to follow recipes accompanying these on how to add some meat to them, this might turn into 100% of my meals Anyways, will be ordering when I get home. Good job launching…

Adding meat to many of these dishes is not a big deal. Dry style or liquid style dishes aren't a stretch.

Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

#15

I think I’m your perfect “people that just like Indian food” target audience! The only thing from just skimming the site (haven’t dove deep in just yet) is that it seems it’s only veggie dishes right? Not a deal breaker, but if you had at least easy to follow recipes accompanying these on how to add some meat to them, this might turn into 100% of my meals Anyways, will be ordering when I get home. Good job launching…

Thank you! Yes, everything is vegan but I totally understand your need for more meat dishes. Under 'How To Eat' on each product page we've added what meat we suggest mixing with the dish. More detailed recipes to come! Thanks for the feedback. Example: https://thebuttermilkco.com/collections/singles/products/sam...

Just curious, is the decision to keep everything vegan tied to the 5 minute requirement?

Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

#17

>The options were expensive 5 Spice packets for 24$ isnt what I consider cheap, given I eat for an entire week on ~20$, including a curry chicken dish. If I misunderstood(like veggies and beans are included), could you mention that in the product page?

Just milk and eggs are $20 week for me (5 eggs + 1.5 liter milk / day)

Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

#20
post #11

How is this any different from MTR's line of products?[1] And given that MTR's products cost just $2.50 per pack where I currently live, $24 isn't exactly cheap. I haven't tasted your product, but I have tasted the MTR ones and they seem pretty authentic. And MTR being a very old, traditional brand, it's as authentic as it gets. Would love to hear about your differentiation strategy. [1] https://www.mtrfoods.com/prod…

Haven't tried any food from buttermilk, but if their shelf life is any indication their food is much fresher than MTRs. MTR's packets are good for at least a year (and taste like it - they are passable in a pinch but definitely have that preservative taste to them). I think buttermilk is competing with freshly made or restaurant quality food.

Edit: was wrong about MTR using preservatives, but I've always found their food to have an off taste.

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