Earlier quoted context omitted.
It really varies depending on your industry. Generally, being a social person (which does not come easily to me at all) is very helpful. If you have a lot of friends, it's very likely one of them will be able to help you market or sell in some way or another. I relied heavily on friends and friends of friends. I still do. More specifically, figuring out who are major journalists or trend-influencers (potential custom…
You're only telling us general trivia. If you've done a wordpress theme, post a tutorial or a how-to.
I imagine a similar process would work for online-only businesses.