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Anatomy of Tik Tok, the Viral Video App from China's Bytedance

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21–25 of 25 posts

Re: Anatomy of Tik Tok, the Viral Video App from China's Bytedance

#21
post #4

I've been seeing this weird multicolored icon all around in imgur and reddit for some time now, but I never knew it was Bytedance (or even knew this company existed.) Never cared enough to do a reverse image search but it always amazed me that it was all over the place.

It is the top 1 free app in China’s App Store for some time now

Re: Anatomy of Tik Tok, the Viral Video App from China's Bytedance

#22
post #13

dons tinfoil hat Does anyone else find the jittery multicolored icon suspicious? It seems like it's begging to be used as a fingerprint to identify from which phone a video was recorded. It basically hides surveillance in plain site, and the fingerprint survives sharing/re-encoding.

That's a clever idea... not sure I would have ever thought of that. I need a better tinfoil hat.

Re: Anatomy of Tik Tok, the Viral Video App from China's Bytedance

#23
post #20

Like eating potato chips, watching the videos on Douyin (Tik Tok) can become a non-stop action because it's a super convenient low-effort pleasurable thing to do, it's faster than fast food while lying on the sofa. The app opens in sub-second and then starts playing a video right away, the video is also selected to conform to your previous likings. Or I also like to say it's the mobile phone era's bubble gums, a sour…

I think the analogy extends in other ways too: too many chips are bad for you and leave you feeling yucky... Same is true for video consumption? I just think people should be careful. :)

Re: Anatomy of Tik Tok, the Viral Video App from China's Bytedance

#24
post #20

Like eating potato chips, watching the videos on Douyin (Tik Tok) can become a non-stop action because it's a super convenient low-effort pleasurable thing to do, it's faster than fast food while lying on the sofa. The app opens in sub-second and then starts playing a video right away, the video is also selected to conform to your previous likings. Or I also like to say it's the mobile phone era's bubble gums, a sour…

I think the analogy extends in other ways too: too many chips are bad for you and leave you feeling yucky... Same is true for video consumption? I just think people should be careful. :)

That indeed was what in my mind. For viewers it can be a huge time waste. I lost many nights' sleep watching kittens, puppies or comedy videos, often from 11pm until 5am, in my early Douyin days. The platform kept giving me stuff from the same category again and again. There was also the suspense that you wish to know what the next video would be like. But the next day I felt terrible. Nowadays I don't open Douyin/Tik Tok after getting on bed.

On the other hand, this form (of convenience and simple pleasure) matches our basic desire, imo. So maybe it will continue to develop and expand.

I should say Douyin/Tik Tok is also great for people to express themselves, to create artistic content, to provide valuable content. So potato chip or bubble gum are naturally not very accurate descriptions.

Re: Anatomy of Tik Tok, the Viral Video App from China's Bytedance

#25
post #20

Like eating potato chips, watching the videos on Douyin (Tik Tok) can become a non-stop action because it's a super convenient low-effort pleasurable thing to do, it's faster than fast food while lying on the sofa. The app opens in sub-second and then starts playing a video right away, the video is also selected to conform to your previous likings. Or I also like to say it's the mobile phone era's bubble gums, a sour…

This description pretty much fits YT. Play cat video, it will stream cat videos at you whole day. Of course Youtube is banned in China.
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