The Ikea effect is a form of loss aversion. This alone shows that someone hasnt done their homework. "A bird in hand is worth two in the bush" is a popular saying with its equivalent in almost every culture. Diversification which is studied, recommended and practiced by almost every investor, CEO, child... Is related to loss aversion. There are many more real life examples of loss aversion.
Calculated strategies to prevent loss are not loss aversion as psychologists use it. Neither is preventing catastrophic "I spend the rest of life in jail" loss.
You said nothing about the Ikea effect.
Here's more.
Why do people stay in abusive relationships with individuals & companies? I've put in so much, can't back off now. Scammers know and use this to great effect. Once you've paid, you'll keep paying.
Why do investors rush to sell winning stocks but stick stubbornly to losing losing stocks or trades?
The network effect is powerful because of loss aversion. "All my contacts, friends, pictures are in..." so I can't switch.
LOSS AVERSION CHEAT SHEET.
Ask anyone for the reason behind an action. If the sentence begins with or is dominated by, "I don't want" or "I didn't want..." the action was motivated by loss aversion.