Why is this Google's fault? I walk through The East Cut nearly every day, and I admit I was confused by the rebranding. But it wasn't done by Google. There are people cleaning the sidewalks in East Cut shirts, banners that say East Cut, real estate companies that call it East Cut. It would be a little weird if Google ignored the name. Yes, "The East Cut" is a strange name. But that area as never part of South Beach (…
Indeed, the article complains about names 'just being made up' but fails to provide any evidence of that actually happening. Instead, all the other odd names they call out actually originated somewhere in the community, albeit perhaps from esoteric sources. What's more, NYT seems to willfully ignore that place names change and evolve constantly through natural social processes just like these. That Google is indexing…
Unlike all those other placenames like "South of Market" which were decreed by god when he created San Fransisco :P
What they're really getting at is that it was made up by the wrong people. Like anything else that once happened organically among groups of people, you can now wrangle up an advertising budget and push it along.
My neighborhood has a "real" neighborhood name and a silly sub-neighborhood name that gets brought up once a year for a block party. If real estate developers thought the name was valuable, I bet it would mysteriously become a lot more popular.