Earlier quoted context omitted.
I agree in theory. However, I haven't noticed the slowness in their website and the ads are well done and blend in with the webpage. They may have to redesign/rearchitect their whole website to get what you are asking for. It should be noted that traditional newspapers include ads alongside news content and no one complains. In fact people used to sift through the Sunday NYT simply for the ads.
There is no such thing as "the ads are well done and blend in with the webpage". Especially on a website where you pay for a subscription.
But I guess you could say that you are paying for delivery instead.