I've said this before, but it bears repeating: Moby Dick is 1.2mb uncompressed in plain-text. That's lower than the "average" news website by quite a bit--I just loaded the New York Times front page. It was 6.6mb. that's more than 5 copies of Moby Dick, solely for a gateway to the actual content that I want. A secondary reload was only 5mb. I then opened a random article. The article itself was about 1,400 words long…
I don't think thats a meaningful comparison. Moby Dick is a book, written by 1 guy and maybe an editor or two. NYT employs 1,300 people. When you read a book all you get is the text. NYT has text, images, related articles, analytics, etc. Moby Dick doesn't have to know what pages you read. NYT needs to know how long you spent, on which articles, etc. They need data to produce the product and you can only achieve that…
No they don't. They really don't need to know any of that. They don't even get a pass on tracking because they're providing a free whatever - I pay for a subscription to the NYT. The business, or a meaningfully substantial core of it, is viable without tracking.
It would be nice if the things I pay for didn't start stuffing their content with bullshit. What and who do I have to pay to get single second page loads? It's not a given that advertising has to be so bloated and privacy-invasive. Various podcasts and blogs (like Daring Fireball) plug the same ad to their entire audience each post/episode for set periods of time. If you're going to cry about needing advertising then take your geographic and demographic based targeting. But no war of attrition will get me to concede you need user-by-user tracking.
You want me to pay for your content? Fine, I like it well enough. You want to present ads as well? Okay sure, the writing and perspectives are worth that too I suppose. But in addition to all of this you want to track my behavior and correlate it to my online activity that has nothing to do with your content? No, that's ridiculous.