This comment will be controversial, especially for North Americans and Western Europeans. I ask you to read it and think about it a moment before reacting, and comment if you disagree. I believe what I'm about to say is true, and I'm not trying to get a rise out of people - I want to fix some problems with society. I feel for the author. I also moved around a lot as a kid. No, wasn't a military family. Just coinciden…
Both your post and the original overgeneralize, treating bullies as a monolithic entity with a single motivation and a single response. Bullies are not "wild animals" bullying for "no reason", they're people with unique intellects and desires and motivations that you, or they, may not understand. They may want others to see them as tough, or to feel powerful or in control, or for laughs, or because they have somethin…
I don't want to repeat your post, but it really should all be repeated. You need to take away both their long term need to bully, as well as their immediate urge to bully. You can do so through a variety of methods. For example, that long term need to bully often (well, I think/hope it's often), just goes away as kids grow up. And that immediate urge to bully. Well, there's no deterrent quite like getting your ass handed to you by the guy who you just shoved.
And related to that, there are degrees of bullying. I dislike these school campaigns that stick all these different activities together as being equally wrong under the umbrella of bullying. I've seen material that tells children that all pushing/shoving and 'teasing' and being 'rude' is wrong and 'can be' bullying. I can't see this being effective in any way. All this can do is make kids think that adults and their rules are dumb. What do you mean I can't call Kevin, my best friend from before I can remember a fat dumby butt? What do you mean I can't shove him when I know he'll just shove back?
All that can do is make one subset of children dismissing the 'rules' and 'bullying' as a 'dumb adult' thing, and another subset (and I remember playing with this subset when I was knee high), that'll yell and scream abuse at anything 'against the rules'. Now granted, I was kinda in the 'these rules are dumb' group, so my view of things is a bit biased.