Amazon Dark Patterns
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Amazon Dark Patterns
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Re: Amazon Dark Patterns
#2I also had to implement this pattern for app reviews.
Show a custom review dialog, if the user gives 4-5 stars send them to the app store for the real review, if not just say "thank you" and close the dialog. Repeat until one day they'll give you a good review.
Re: Amazon Dark Patterns
#3Having recently unsubscribed from Prime, I can say their dark patterns don't stop there. About 5 pages to complete the process, in which the CTA to confirm bumps around the page, gets less prominent, and is given such lousy loss-aversion labels as "Give up my prime benefits".
Re: Amazon Dark Patterns
#4An alternative explanation for this is that Amazon is struggling with identifying fake reviews, which could explain both why there seem to be many fake reviews and why one would get blocked from writing reviews (basically falling victim to a false positive of their fake review detection).
Obviously there is also some bad UX thrown in for good measure (being able to write a review without being able to send it), but we aren’t necessarily looking at dark patterns here.
This could just be Amazon struggling with and failing at a task (avoiding fake reviews).
Not all bad UX is a dark pattern, sometimes it’s just bad UX … (a dark pattern is bad UX with a positive consequence for the person or company offering up the UI or maybe just and intended positive consequence, even if the UI doesn’t achieve that goal)
I think it’s a stretch to argue that Amazon is really benefiting from any of this and long term this erosion of trust is not at all good for Amazon. I do honestly think that if Amazon could snap with their fingers and remove all fake reviews they would do it. (Which is not to say that Amazon does not employ dark patterns elsewhere.)
Re: Amazon Dark Patterns
#5“Arrived damaged” could be borderline as it sounds like a review of the shipping process and not the product.
Not sure what’s going on with that first one though.
Re: Amazon Dark Patterns
#6I also had to implement this pattern for app reviews. Show a custom review dialog, if the user gives 4-5 stars send them to the app store for the real review, if not just say "thank you" and close the dialog. Repeat until one day they'll give you a good review.
Unless I'm missing something,that kind of masking behaviour is what typically causes me to exit an app and manually give it a low review. Are you saying you are actively gating the reviews? :-/
Re: Amazon Dark Patterns
#7An interesting dark pattern (albeit unrelated to the review flow) is during the standard checkout process. on the last screen before the purchase, the Amazon logo image / header no longer links back to the Amazon homepage like the rest of the site.
I guess keeping the user captive leads to more sales
Re: Amazon Dark Patterns
#8I also had to implement this pattern for app reviews. Show a custom review dialog, if the user gives 4-5 stars send them to the app store for the real review, if not just say "thank you" and close the dialog. Repeat until one day they'll give you a good review.
Unless I'm missing something,that kind of masking behaviour is what typically causes me to exit an app and manually give it a low review. Are you saying you are actively gating the reviews? :-/
Pretty much exactly what Meriton was just fined AU$3m for today: https://news.ycombinator.com/item?id=17649912
Re: Amazon Dark Patterns
#9“Arrived damaged” could be borderline as it sounds like a review of the shipping process and not the product. Not sure what’s going on with that first one though.
Maybe he left a review of the shipping process on another product, the seller reported it and now his reviews are being reviewed?
Re: Amazon Dark Patterns
#10“Arrived damaged” could be borderline as it sounds like a review of the shipping process and not the product. Not sure what’s going on with that first one though.
Like it or not, people tend to review the whole purchase experience. And I can't really blame them.