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How did Google get so big?

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Re: How did Google get so big?

#61

Google got so big by causing its server-side adtech businesses to collude in such a way as to restrain trade and forestall competitors.

It's their own business. That's like saying your sales team is colluding with your engineering team. Also, no one forces anyone to use Google. And am I to assume that you do everything you can to help your competitors?*

* I say these things as someone who has many problems with Google--and as someone who does in fact assist his competitors :O

Re: How did Google get so big?

#62

Earlier quoted context omitted.

Isn't it? Can you support your statement? Edit: am I really being downvoted for asking for evidence that technological progress (the driving force that made all people on Earth extraordinaly more rich) is bad? What is wrong with you, people?

Some technological progress is good and some of it bad.

No technological progress is bad. Sometimes this progress is used badly, but knowledge is definitely not bad.

Re: How did Google get so big?

#63
post #29

Earlier quoted context omitted.

They routinely put their other products on top of the search pages, such as Google reviews over Yelp or Google maps over OpenMap results. The issue isn't even so much as Google is dominating search, because they have been providing a better product in almost all cases until recently. The issue is that they are using their dominance in search to try and dominate other markets

It's their product after all; do you point people to your competition from your product? Everyone is free to use anything else. Anti-competitive would be if you couldn't use anything else.

"Your product" is something completely different if you're a mom-and-pop shop or startup or if you have 90% market share. This is why antitrust exists and what arguments like this always seem to ignore.

Re: How did Google get so big?

#64
post #43
post #30

Earlier quoted context omitted.

Technology often leads to a natural monopoly as it has high fixed costs and low variable costs. One way I can see changing this dynamic is using open source services. That way anyone is able to clone, improve or change them. Provide consumer choice. However businesses are aiming for monopolies. Crowd funding and open source might change the dynamic. It's probably too late for search as the lead is too far. I also dou…

Even if everything about search was open source, how would an upstart competitor possibly compete on the hardware front? A single Google-style data center would imo be an insurmountable capital cost.

[deleted]

Re: How did Google get so big?

#65
post #57

Earlier quoted context omitted.

Because of having 90% of the search engine market they have a uniquely comprehensive view into the human mind. I would not be suprised if these huge data aggregation companies lead the race into sentient AI.

I'm not sure their view into the human mind goes much beyond insights gleamed from searches like "cat videos" and "good restaurants".

If you've got your history enabled (which it is by default -- https://myactivity.google.com), you'll discover how much insight it actually has into your mind.

"Cat videos" and "good restaurants" is not all that people search for.

Re: How did Google get so big?

#66
post #15
post #10

Earlier quoted context omitted.

Im pretty sure this is why Alphabet was formed, they sort of split themselves up as a preventative measure.

I've always been curious about that. Is a parent company + subsidiaries immune from anti-trust laws in the US? I mean, I'm sure Alphabet still shares Google search data across its subsidiaries--which is the real monopoly power concern.

It's probably a lot less about anti-trust and a lot more about bankruptcy protection.

With the companies logically divided, Alphabet can choose devote $XYZ money to some specific initiative and have a guarantee that they're liable for AT MOST that much money. If the sub-company completely mis-manages its assets and goes belly-up, its failure doesn't impact e.g. Google or Waymo (in any deeper way than opportunity cost of the money going to the other sub-company instead of those). Bankruptcy responsibility stops at the owning company and doesn't trickle up to the assets of the company that owns that company, in general.

It's a common pattern for movie studios---Hollywood studios build out a short-lived company to own every film production to insulate themselves from liability and financial disaster.

Re: How did Google get so big?

#68

Earlier quoted context omitted.

That seems to be implying it is inherently a bad thing. Is trying to stop innovative companies also a hindrance to technological progress?

I mean, you're implying that "technological progress" is inherently a good thing.

Is preemptive regulation ever a good thing? How could any government have pre-regulated, say, the internet?

If you are not for technological progress, is the corollary true, that you are for technological stagnation? Is not tech stagnation also tech attrition?

Re: How did Google get so big?

#69
post #57

Earlier quoted context omitted.

Because of having 90% of the search engine market they have a uniquely comprehensive view into the human mind. I would not be suprised if these huge data aggregation companies lead the race into sentient AI.

I'm not sure their view into the human mind goes much beyond insights gleamed from searches like "cat videos" and "good restaurants".

I feel like by now Google has enough dirt on anyone to personally ruin them. "Well, why did you look up 'Can you die from eating too much hair?' in 2012?"

Re: How did Google get so big?

#70
post #34

So if Google is a monopoly, what should be done about it? Split it up into separate, competing mini-Googles? Keep fining them more and more money until they stop anti-competitive practices? Split off Maps/Android/Drive/etc into separate companies so that Google can't use their search monopoly to dominate those fields? I'm genuinely not sure what the best way to go about this would be.

If you required Google to license either their algorithmic search index or their search ad marketplace to other companies, it would have a dramatic effect on the competitive dynamics of the search market worldwide.

Would it? Is the algorithm the source of value or the massive store of data harvested over a decade and stored globally in myriad datacenters?
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