Earlier quoted context omitted.
Why would the simplest theory be the most likely to be true?
Less edge cases mean it's less likely to break if we discover a new particle or something else unexpected
Honestly I haven't seen attempts at making this process more rigorous, when applied to physics. There's the large corpus of machine learning study which provides concrete results and even concrete comparison tools, but the times I've asked a physicist I've been dismissed; while it seems incredibly valuable in the face of lack or large cost of experimental data, which is quite relevant today.