Earlier quoted context omitted.
Jacking up the price so far that it becomes prohibitive to actually use, on short notice, isn't much different from shutting it down, is it? In both cases you suddenly can't use the service anymore.
Thought the same, there are not many use cases which will be still profitable after this price increase.
I mean, there's a real cry-me-a-river aspect here. No one has a Google-granted fundamental right to mapping. It's a free product Google released to drive traffic to their own offerings, and which they happen to make available for free for a lot of purposes.
As it turns out, yeah, there's a lot of value we as a society can derive from low cost pervasive mapping. So let's find a way to share the cost and not just whine about Google, no?