To put that into context: > Despite being a record fine, Alphabet generated about the same amount of money every 16 days in 2017, based on the company’s reported annual revenue of $110.9 billion for the year.
To put it in a slightly different context, this is more money than the annual contributions of quite a few EU member states. Google is now a bigger contributor to the EU budget than Belgium, the Netherlands or Ireland. http://www.europarl.europa.eu/external/html/budgetataglance/... Fines paid to the EU go straight into its own general budget. Combined with the nature of the EU Commission as judge, jury and executione…
The executive fines someone (like you are fined for violating parking regulations), then you can appeal that fine in court, in this case most likely the ECJ.
Would you argue that it's wrong to address a coporation's wrongdoings? EU companies are fined regularly as well, might not create such an upheaval in the US media, though.