Earlier quoted context omitted.
My point here is that "Google" attains a level of adequacy that "Wesabe" doesn't seem to, for the reasons I pointed out. Past adequacy, I agree that "Google" was a worse brand than its competitors and that it didn't matter.
It sounds like goggles, and goggling - ie looking. It also means the large number 'googl' 10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000, 000,000,000,000,000,000,000,000,000,000,000,000 - vast scale. It's not meaningless, and does relate to their product. The google brand and message - with its single input box, and 'just search' focus was awesome. Wesabe is a completely wrong…
Why Wesabe Lost to Mint
201–206 of 206 posts
Re: Why Wesabe Lost to Mint
#202Re: Why Wesabe Lost to Mint
#203I loved the idea but did not trust putting such info online. Then I saw yodlee relationship. I knew banks trusted Yodlee so I gave them (mint) extra trust because of that. I read through their TOC and it gave me more confidence.
On a related thread...I wanted to do online bill pay some time earlier and knew that there was some independent company-yodlee (not wanting to tie myself to my bank) that did it but darned if I could remember the name). So yodlee lost business because of that odd name (in my - survey of 1- case). Love the post and cmts. Good luck with your next venture. Bring same passion - and invest in good URL
Re: Why Wesabe Lost to Mint
#204Re: Why Wesabe Lost to Mint
#205Earlier quoted context omitted.
I'm in the same boat as you. I'm a happy Mint user and had never, ever heard of Wesabe.
Yes, this is equivalent to the statement "Mint succeeded and Wesabe failed", and not the reason it did. Mint reached probably an order-magnitude more people ultimately, so it isn't surprising that most of us haven't heard of wesabe.
Re: Why Wesabe Lost to Mint
#206http://blog.pasker.net/2010/10/02/why-wesabe-lost-to-mint-%e...