From what I’ve seen this is usually what happens when the parent company wants to close the service down. First they spin off the service into its own company then the company shuts down because of a lack of income. Is that what’s happening here? What’s the name of this process?
Although honestly I am not a fan of the recent UI changes, which are presumably done for monetization. An explanation would be nice as I am mystified. I guess a redesign is a way to make more room for ads without making it completely obvious.