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Battling Fake Accounts, Twitter to Slash Millions of Followers

nytimes.com

11–20 of 116 posts

Re: Battling Fake Accounts, Twitter to Slash Millions of Followers

#11
post #3

It'll be fun seeing which accounts lose the most. I expect a lot of whining about it, particularly in the political realm.

Instagram is a space where influencers were deeply affected by a purging of bot accounts (although I can't remember the year this occurred). People made posts in droves complaining to Instagram, asking for them back, and in one case a user cried that "those were users I will never get back".

Re: Battling Fake Accounts, Twitter to Slash Millions of Followers

#13
the amazing thing is, much of the comments in response to Donald Trump and other major figures are real. the bot problem probably has to do with fake followers, hahtag spamming, and keyword spam of sorts. Much of it is invisible to the naked eye.

Re: Battling Fake Accounts, Twitter to Slash Millions of Followers

#14

Crazy that Twitter still sells ads and soooooo many of the accounts are bots. They have an obvious interest in inflating the total numbers. It's a super, super simple problem. If they really cared, they'd eliminate bots entirely. Not that hard.

Eliminating all bots is not desirable. Many of them are useful and interesting.

Eliminating the bad ones with few false positives is hard.

Re: Battling Fake Accounts, Twitter to Slash Millions of Followers

#15

Crazy that Twitter still sells ads and soooooo many of the accounts are bots. They have an obvious interest in inflating the total numbers. It's a super, super simple problem. If they really cared, they'd eliminate bots entirely. Not that hard.

> It's a super, super simple problem.

No offense, but that's incredibly easy to say when you're not the one responsible for doing it.

Re: Battling Fake Accounts, Twitter to Slash Millions of Followers

#16

Crazy that Twitter still sells ads and soooooo many of the accounts are bots. They have an obvious interest in inflating the total numbers. It's a super, super simple problem. If they really cared, they'd eliminate bots entirely. Not that hard.

It's not a simple problem. It's a complex economic calculation with at least a few variables where the false positive rate directly impacts the bottom line as well as customer happiness, and the battleground is constantly changing as spammers get more advanced over time.

Re: Battling Fake Accounts, Twitter to Slash Millions of Followers

#17

As a person who buys ads on Twitter and Facebook, I really need them to step this up. It is killing customer acquisition costs when the majority of clicks come from fake accounts.

We stopped our (tiny) $1500 per month Facebook campaigns for exactly that reason. So scammy: we pay real money for a bunch of bots to “engage.” Until robots start buying our product, I won’t be buying ads where bots are the largest source of engagement.

Re: Battling Fake Accounts, Twitter to Slash Millions of Followers

#18

Crazy that Twitter still sells ads and soooooo many of the accounts are bots. They have an obvious interest in inflating the total numbers. It's a super, super simple problem. If they really cared, they'd eliminate bots entirely. Not that hard.

Eliminating all bots is not desirable. Many of them are useful and interesting. Eliminating the bad ones with few false positives is hard.

Bots shouldn’t be allowed to follow people.

Re: Battling Fake Accounts, Twitter to Slash Millions of Followers

#19
post #10

Kudos to twitter on this. This is one of those moves that harms them in the eyes of short term investors, but is The Right Thing To Do. I've always been astounded that nobody seems to notice that Facebook continually announces record users, record MAUs and then usually a week or two after their quarterly numbers announces that they have removing millions of fake accounts. Always after they've 'beaten' on those metric…

> Kudos to twitter

Kudos? I wouldn't hand over a kudos to twitter.

The article triggering this bot ban wave [1] was written by the Times and included behavior analysis that Twitter easily could (and may have) done on its own years ago.

Facebook's actions and marketer value has nothing to do with Twitter's own lack of action to prevent infiltration and manipulation of its platform.

Twitter's action on stopping spam, bots and hate speech at best can be described as slow. I believe Jack Dorsey has repeatedly said the company hasn't / doesn't do enough.

[1] https://www.nytimes.com/interactive/2018/01/27/technology/so...

Re: Battling Fake Accounts, Twitter to Slash Millions of Followers

#20

As a person who buys ads on Twitter and Facebook, I really need them to step this up. It is killing customer acquisition costs when the majority of clicks come from fake accounts.

Surely Twitter would raise their price per click when they increase the average quick quality. Caring about the value per click is ridiculous for a customer -- you should be willing pay whatever rate you think is is worthwhile for the aggregate value of the traffic you see, a number determined by experimentation.
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