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For people looking for similar options, there's also Matomo[1] (previously Piwik) that you can self-host for free. [1] https://matomo.org/
Matomo is very complex. Trackingcode is simple, comparable to Fathom.
Out of curiosity, and as someone who has never used website analytics: why do we need a third party for this? Couldn't a bit of client side code + server side code do all the work these days?
Reminds me of Guag.es https://get.gaug.es/ or https://haveamint.com/ if you want to dig into the crates a bit.
> web services do crappy things with that data. (Hey Zuck, how was Congress?) Is this kind of snark really necessary in top marketing copy? I get what you are saying in terms of freemiums ins and outs, but I don't know if it should be my first impression to your company's message. To each their own, just feels a bit cheap IMHO.
> web services do crappy things with that data. (Hey Zuck, how was Congress?) Is this kind of snark really necessary in top marketing copy? I get what you are saying in terms of freemiums ins and outs, but I don't know if it should be my first impression to your company's message. To each their own, just feels a bit cheap IMHO.
Well if you use the stock price of $FB as a proxy, Congress was no problem. In fact Facebook stock is at all time record highs. At the height of the media hysteria it traded down to $152, in the last 4 months it has rocketed up 33%.
This snark comes off amateur. Fathom is very very basic and minimal. No geo/location metrics. No browser metrics. No goals. No custom events.
> web services do crappy things with that data. (Hey Zuck, how was Congress?) Is this kind of snark really necessary in top marketing copy? I get what you are saying in terms of freemiums ins and outs, but I don't know if it should be my first impression to your company's message. To each their own, just feels a bit cheap IMHO.
author of that line here: i don't want to live in a world where companies can't have a little fun with some copy.
> web services do crappy things with that data. (Hey Zuck, how was Congress?) Is this kind of snark really necessary in top marketing copy? I get what you are saying in terms of freemiums ins and outs, but I don't know if it should be my first impression to your company's message. To each their own, just feels a bit cheap IMHO.
author of that line here: i don't want to live in a world where companies can't have a little fun with some copy.
Rules are made up by a consensus of the players. You've just been told by 3 people, 4 including me, that you broke the Rules. This means you broke them.
A landing page for a company is like a job interview. Certain things are expected. First impressions matter and you're on your best behaviour. Sure, you can wear bunny slippers to the interview and then complain that you don't want to work for that company anyway if you can't have some fun. But who's out of a job?
A little bit quirky might be OK - snarky is definitely not. I recommend changing your copy immediately, and reflecting on how better to gracefully accept constructive criticism from what should be your ideal target market in future.
> web services do crappy things with that data. (Hey Zuck, how was Congress?) Is this kind of snark really necessary in top marketing copy? I get what you are saying in terms of freemiums ins and outs, but I don't know if it should be my first impression to your company's message. To each their own, just feels a bit cheap IMHO.
author of that line here: i don't want to live in a world where companies can't have a little fun with some copy.
I'm not a copywriter, but I think something like "We’ve become complacent in trading information for free access to web services, and then complain when they robotically testify before congress." would be an improvement.