I've never understood why I care who does it, honestly. Companies? The government? A person stalking my wife? The negatives are obvious, do I really care
who is doing it? These discussions often feel like tax law debate to me. We're debating whether or not X person is bad for legally avoiding tax, instead of talking about restricting tax laws.
Likewise, we're sitting here focused on Amazon for implementing facial recognition instead of focusing on changing laws and government "culture" to make such an act against its own citizens far from accepted. I don't like what Amazon is doing either, but attempting to stop people from advancing facial recognition seems fruitless at best. Facial recognition is here, and it's only going to get easier, better and faster.
Can we focus on finding ways to prevent/identify/etc bad actors? Because facial recognition is coming, regardless of Amazon, and bad actors aren't loyal to amazon.