Why is Juul worth $16B? It’s more like a cigarette than you think

#1

Post by nwrk » Thu, Jul 05, 2018, 1:55 AM UTC

Why is Juul worth $16B? It’s more like a cigarette than you think
theverge.com

Re: Why is Juul worth $16B? It’s more like a cigarette than you think

#2

Post by arthurcolle » Thu, Jul 05, 2018, 2:13 AM UTC

Haha what a joke

Re: Why is Juul worth $16B? It’s more like a cigarette than you think

#3

Post by newfocogi » Thu, Jul 05, 2018, 2:41 AM UTC

Does Juul do any advertising? One of the biggest problems I see in the historical tobacco industry was how subversive the advertising was. I wonder if Juul goes down a similar path.

Re: Why is Juul worth $16B? It’s more like a cigarette than you think

#4

Post by mchahn » Thu, Jul 05, 2018, 3:02 AM UTC

I'm not sure why it is called vaping. You can see smoke come out. It uses a heater to burn the juice.

Re: Why is Juul worth $16B? It’s more like a cigarette than you think

#5

Post by marpstar » Thu, Jul 05, 2018, 3:06 AM UTC

newfocogi wrote: post #3

Does Juul do any advertising? One of the biggest problems I see in the historical tobacco industry was how subversive the advertising was. I wonder if Juul goes down a similar path.

They are HUGE with the Instagram influencers, and therefore the younger audiences.

Re: Why is Juul worth $16B? It’s more like a cigarette than you think

#6

Post by jasongill » Thu, Jul 05, 2018, 3:23 AM UTC

mchahn wrote: post #4

I'm not sure why it is called vaping. You can see smoke come out. It uses a heater to burn the juice.

It's called vaping because the carrier liquid (propylene glycol) is being vaporized. There isn't supposed to be any smoke - if so, something is wrong.

Re: Why is Juul worth $16B? It’s more like a cigarette than you think

#7

Post by blairbeckwith » Thu, Jul 05, 2018, 3:27 AM UTC

mchahn wrote: post #4

I'm not sure why it is called vaping. You can see smoke come out. It uses a heater to burn the juice.

That’s... not true. On every level.

Re: Why is Juul worth $16B? It’s more like a cigarette than you think

#8

Post by colanderman » Thu, Jul 05, 2018, 3:28 AM UTC

jasongill wrote: post #6

mchahn wrote: post #4

I'm not sure why it is called vaping. You can see smoke come out. It uses a heater to burn the juice.

It's called vaping because the carrier liquid (propylene glycol) is being vaporized. There isn't supposed to be any smoke - if so, something is wrong.

I think the GP is confusing smoke with vapor.

Re: Why is Juul worth $16B? It’s more like a cigarette than you think

#9

Post by gwbas1c » Thu, Jul 05, 2018, 3:30 AM UTC

mchahn wrote: post #4

I'm not sure why it is called vaping. You can see smoke come out. It uses a heater to burn the juice.

That's steam, no combustion happens

Re: Why is Juul worth $16B? It’s more like a cigarette than you think

#10

Post by cjmoran » Thu, Jul 05, 2018, 3:38 AM UTC

gwbas1c wrote: post #9

mchahn wrote: post #4

I'm not sure why it is called vaping. You can see smoke come out. It uses a heater to burn the juice.

That's steam, no combustion happens

It's not steam, it's a vapor composed of propylene glycol and vegetable glycerin (plus optional flavorings and nicotine). It's not "water vapor" as many seem to be spouting.