Earlier quoted context omitted.
I don't think that's a lack of attention to detail from Mini. Just a decision made with the knowledge that people don't buy premium cars based on rational decisions. If they did, I'm not sure Mini (or BMW for that matter) would exist... I don't think this is the case for airplanes.
Are there any somewhat affordable cars that skimp on the "bling" to archive this sort of efficiency?
It may be a way to foster brand loyalty. I find Honda's way more intuitive, but Toyota's is fine, too.