"A Penny Save is a Penny Earned - Chase Bank"
A durable, historical, innovative new channel that also makes minting pennies profitable. Everyone loved collecting those state quarters they made a few years back.
Of course, if this is successful we can move upstream to other coins and eventually dollar bills. Alternatively, we could allow rich people to put their face on the penny instead of that old president guy on there now.
Just the media exposure alone to be the first company to sponsor the penny would probably yield a positive ROI.
And think about how jealous the CEO of McDonalds will be when forced to dispense Burger King branded coins from their automated robot cash registers.