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Twitter Will Show Who Pays for Ads and How Much They Spend

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Re: Twitter Will Show Who Pays for Ads and How Much They Spend

#61

Post by Aissen »

isostatic wrote: post #57

I'd love to see a "how much did you loading this page make the site owner" Perhaps a "with adblocker" and "without adblocker" The average facebook account nets them something like $2 a month in the US, or under a dollar a month in europe, that's a tiny amount. When people realise how little their personal data and time is being sold for, perhaps there will be more of a backlash against advertising.

I think Facebook's monthly ARPU is closer to $7 in the US in 2017, which is absurdly high (vs the rest of the world). Source: https://www.cnbc.com/2018/01/31/facebook-earnings-q4-2017-ar...

Re: Twitter Will Show Who Pays for Ads and How Much They Spend

#64

Post by akerro »

martin1975 wrote: post #39

I dislike both Twitter & Facebook, and am on the verge of closing both accounts, however I give them kudos for this - increasing transparency instead of censorship. While I understand our desire and pursuit for truth, I would like to leave the interpretation of any ultimate truths and meaning to rest with the end user, and not with any corporation or even government.

This is about financial transparency, nothing blocks them from increasing censorship and shadow-banning accounts and advertisers.

Re: Twitter Will Show Who Pays for Ads and How Much They Spend

#65

Post by benreesman »

AndrewDucker wrote: post #62

What I'd like is a "Twitter made $x from you in the last year through showing you ads. Click here to pay us $2x and not see any for the next year."

“I’m rich relative to the mean Twitter audience, please ruin your business model for something that is privilege at best and crypto-HN virtue signaling at worst.”

It’s been awhile since I’ve had the chance to measure the caliber of Twitter’s finance quants, but last I knew it was pretty fucking hard to get past the phone screen for that job. I enjoyed jousting with them.

Re: Twitter Will Show Who Pays for Ads and How Much They Spend

#66

Post by isostatic »

Aissen wrote: post #61
isostatic wrote: post #57

I'd love to see a "how much did you loading this page make the site owner" Perhaps a "with adblocker" and "without adblocker" The average facebook account nets them something like $2 a month in the US, or under a dollar a month in europe, that's a tiny amount. When people realise how little their personal data and time is being sold for, perhaps there will be more of a backlash against advertising.

I think Facebook's monthly ARPU is closer to $7 in the US in 2017, which is absurdly high (vs the rest of the world). Source: https://www.cnbc.com/2018/01/31/facebook-earnings-q4-2017-ar...

Ahh yes, the figures I saw were the same $26, but implied it was yearly rather than quarterly.

I wonder why USians are so much more valuable to advertisers than Europeans.

Re: Twitter Will Show Who Pays for Ads and How Much They Spend

#67

Post by ddorian43 »

isostatic wrote: post #66
Aissen wrote: post #61

Earlier quoted context omitted.

I think Facebook's monthly ARPU is closer to $7 in the US in 2017, which is absurdly high (vs the rest of the world). Source: https://www.cnbc.com/2018/01/31/facebook-earnings-q4-2017-ar...

Ahh yes, the figures I saw were the same $26, but implied it was yearly rather than quarterly. I wonder why USians are so much more valuable to advertisers than Europeans.

I guess US people have bigger wages + have more of a credit-card culture.

Re: Twitter Will Show Who Pays for Ads and How Much They Spend

#69

Post by stevehawk »

master-litty wrote: post #34
koolba wrote: post #33

Earlier quoted context omitted.

I thought that as well but closer reading of the article indicates it’s specifically for political advertisements, not generic ad spend by corporations.

So this is only applies to political advertisements? The title is misleading and should be changed.

No the article says its for all advertising accounts but political one in particular they will divulge more information than just budget.

Re: Twitter Will Show Who Pays for Ads and How Much They Spend

#70

Post by wpietri »

benreesman wrote: post #65
AndrewDucker wrote: post #62

What I'd like is a "Twitter made $x from you in the last year through showing you ads. Click here to pay us $2x and not see any for the next year."

“I’m rich relative to the mean Twitter audience, please ruin your business model for something that is privilege at best and crypto-HN virtue signaling at worst.” It’s been awhile since I’ve had the chance to measure the caliber of Twitter’s finance quants, but last I knew it was pretty fucking hard to get past the phone screen for that job. I enjoyed jousting with them.

Oh, please. Twitter's average revenue per user is something like $2-3 per quarter. Your notion that you have to be some kind of Scrooge McDuck to spend $25/year on a Twitter Premium subscription is ridiculous. Jamming "virtue signaling" into places where it doesn't fit is its own kind of virtue signaling.
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