The notion that the break even point is 70% is ignoring some really important stuff. If you reserve workload x on hardware y for n years, you're effectively strapping yourself into a sure-to-be-obsolete and more expensive platform which you'll have to then move off of at an arbitrary point n years in the future. If you don't move, you wind up paying a premium to be stuck with the obsolete / more expensive platform ju…
Second, the underlying financial principle is that with visibility comes lower volatility comes lower cost - that's some very basic financial logic that's at play here.
Yes, of course the contract implies a degree of vendor lock-in, but this is inherent in the nature underlying operational costs.
"RIs are a lock in." - of course. And if you don't want to be locked in, then you're going to have to pay a lot more: AWS, GCC it doesn't matter, it's the same financial reality everywhere.